Netherlands
Commercial professional with experience in sales, business development, customer experience and people development. I focus on understanding what customers, colleagues and organisations need and translating those insights into practical improvements across B2C and B2B environments. My background combines customer-facing work, coaching, commercial development and process improvement across Apple Retail and B2B SaaS.
Qualified leads and managed follow-up for a B2B SaaS solution. Shared customer feedback with marketing and technical teams to improve customer messaging, product development and customer experience. Set up and integrated a software reseller platform to add third-party licensing solutions to the existing portfolio. Analysed the marketing, sales and customer journey of the SaaS solution for an academic thesis and delivered recommendations to improve commercial performance and internal processes.
Supported B2C and B2B customers by identifying needs and recommending suitable products and services. Coached and onboarded colleagues through individual feedback and team training. Identified opportunities in customer interactions and daily operations and implemented improvements with the leadership team.
Delivered product and service training to colleagues across Apple Retail. Supported onboarding, product knowledge and consistent customer-facing execution through group training and practical guidance.
Coordinated daily floor operations, supported team priorities and monitored customer flow and service delivery. Worked with the leadership team to address operational issues and maintain a consistent customer experience.