Jana Arbour

Brand Partnerships at Bell

Toronto, Ontario, Canada

About

An adaptable Sport & Event Marketing professional who thrives in fast-paced environments in leadership and collaborative roles. I have proven experience in consumer insights, brand management, and data analysis & visualization. I am driven by the idea of building more inclusive spaces to create growth, with a focus on the advancement of women and women in sport. My background in Psychology and Behavioural Science combined with my experience in professional sport operations and partnerships departments drives my work to create sustainable and successful opportunities to diversify the sports landscape. Some cool things I've done: • Managed logistics of 100+ professional hockey games in 32 different venues across North America including Madison Square Garden, Scotiabank Arena, and PPG Paints Arena • Executed an All Star Skills Competition and 3v3 Tournament on national broadcast at the Canadian Tire Centre in 2022 • Planned and executed a successful 11-day bubble season in Calgary at the Scotiabank Saddledome in 2021 • Wrote a record book Header photo ℅ Heather Pollock

Experience

  • Bell (9 yrs 2 mos)
    • Specialist, Brand Partnerships
      Jan 2022 - Present · 4 yrs 7 mos

    • Business Analyst
      Jun 2020 - Jan 2022 · 1 yr 8 mos

    • Learning & Performance Consultant
      Jun 2017 - Jun 2020 · 3 yrs 1 mo

  • Professional Women's Hockey Players Association (4 yrs)
    • Events and Sponsorship Manager
      Dec 2020 - Aug 2023 · 2 yrs 9 mos

    • Marketing and Partnerships Intern
      Sep 2020 - Dec 2020 · 4 mos

    • Game Day Manager - Secret Dream Gap Tour
      Sep 2019 - Sep 2020 · 1 yr 1 mo

  • Media Relations Assistant, Toronto Marlies at MLSE (Maple Leaf Sports & Entertainment Partnership)
    Oct 2019 - May 2020 · 8 mos

  • Game Day Manager, Markham Thunder at Canadian Women's Hockey League
    Oct 2018 - May 2019 · 8 mos

  • Business Intelligence Intern at Bell
    May 2015 - Jul 2015 · 3 mos