United Kingdom
Welcome! With extensive EU & UK experience in diverse sectors, including healthcare, pharmaceuticals, IT, technology and luxury hospitality, I have developed data-led marketing and communications strategies that enhance brand reputation, corporate credibility, and drive growth. I have on-the-ground experience with some of the world’s leading brands, including Johnson & Johnson, Sameta Biomed, Askoll, Sheraton, DHL, and Omega Pharma. I have a strong focus on strategic impact and the digital transformation of marketing and communications in highly regulated environments. My other skills include crisis communications, media relations, stakeholder management, brand management, leadership, and integrated omnichannel marketing. [email protected]
Designing and executing full marketing, communication, branding, and sales strategies from scratch, aligned with company vision and growth objectives Establishing brand identity, positioning, and messaging for advanced genomics and bioinformatics solutions Ensuring brand alignment and consistency across the Sameta Biomedical ecosystem, including companies OmixMe - Integrating deep DNA sequencing, liquid biopsy blood monitoring, and AI-driven clinical trial matching to provide oncologists with a molecular GPS for highly targeted cancer care www.omixme.com, and BioInfoTeam - outsoursing senior bioinformatics expertise www.bioinfoteam.com Developing and implementing go-to-market strategies for new products, services, and strategic partnerships Building and scaling sales pipelines, frameworks, and processes to drive revenue growth and market expansion Continuously monitoring campaign and sales pipeline performance, analyzing results, and iterating strategies based on data-driven insights Leading integrated marketing initiatives across digital, content, events, and PR to generate demand and thought leadership Shaping internal and external communications, including scientific storytelling, corporate narrative, and media engagement Collaborating cross-functionally with R&D, clinical, and product teams to align commercial strategy with innovation Identifying and securing partnerships with healthcare providers, pharmaceutical companies, and research institutions Building and managing cross-functional teams across marketing, communications, and sales
Directed end-to-end, multi-channel marketing and communications campaigns, leveraging data analytics, SEO/SEM, and performance marketing to maximize engagement, conversions, and ROI. Defined and executed a cohesive brand and communications strategy, ensuring a consistent voice across digital platforms, media, and customer touchpoints to enhance brand equity and customer loyalty. Acted as a senior spokesperson for marketing and PR initiatives, presenting campaign strategies, KPIs, and performance insights to executive stakeholders and clients. Led and mentored cross-functional teams across digital marketing, content, PR, and creative, fostering a high-performance, collaborative, and innovation-driven culture. Conducted in-depth market research, competitor analysis, and audience segmentation to inform positioning, messaging, and go-to-market strategies. Managed relationships with media, advertising, and digital agencies, overseeing campaign planning, execution, and optimization across paid, owned, and earned channels. Drove integrated marketing campaigns and creative initiatives aligned with commercial objectives, supporting lead generation, customer acquisition, and revenue growth. Partnered with sales, product, and leadership teams to deliver aligned go-to-market strategies and seamless customer experiences. Oversaw project and campaign delivery using strong project management and marketing operations practices, ensuring deadlines, budgets, and quality standards were consistently met. Monitored and analysed campaign performance using tools such as Google Analytics, CRM platforms, and marketing automation systems, applying insights to continuously optimize strategy and improve KPIs.
Digital Strategy Development Designed and implemented comprehensive digital marketing strategies aligned with business objectives, leveraging best practices in SEO, SEM, and performance marketing to maximize reach and ROI. Continuously monitored industry trends and emerging technologies to optimize online engagement. Content Strategy & Management Created and managed high-quality, audience-centric content across digital platforms, ensuring consistency with brand messaging. Oversaw editorial calendars to deliver timely, relevant, and engaging content that drives traffic and conversions. Social Media Marketing Managed and scaled social media presence across platforms including Instagram, Facebook, X (Twitter), and LinkedIn. Developed and executed targeted campaigns to increase brand awareness, community engagement, and audience growth. Email Marketing & Automation Planned and executed data-driven email marketing campaigns, including lead nurturing, segmentation, and customer retention strategies. Optimized performance through A/B testing and analytics to improve open rates, CTR, and conversions. Analytics & Performance Optimization Tracked, analysed, and reported on key digital marketing KPIs using tools such as Google Analytics and platform insights. Leveraged data to refine strategies, improve campaign effectiveness, and inform decision-making. Website & SEO Management: Oversaw website performance, ensuring optimal UX/UI, mobile responsiveness, and SEO optimization. Collaborated with cross-functional teams to implement updates, improve site performance, and enhance user journeys. Brand Communications Maintained a consistent and compelling brand voice across all digital channels. Partnered with internal stakeholders to ensure alignment in messaging and strengthen overall brand positioning.
Strategic Communications Leadership Lead the development and execution of comprehensive communication strategies aligned with organizational objectives, brand positioning, and business growth priorities. Expert in audience segmentation, messaging architecture, and omnichannel campaign planning. Integrated Content Strategy & Brand Management Oversee the creation and distribution of compelling, high-quality content across earned, owned, and paid media. Define and maintain consistent brand voice, messaging frameworks, and editorial standards to ensure cohesive storytelling across all platforms. Media Relations & Public Affairs Cultivate and manage strong relationships with top-tier media, journalists, and industry influencers. Skilled in media pitching, narrative development, and securing high-value coverage that enhances brand credibility and visibility. Crisis & Reputation Management Design and execute proactive crisis communication strategies, ensuring rapid response, message control, and stakeholder alignment. Adept at safeguarding brand reputation in high-pressure environments. Internal Communications & Employee Engagement Drive transparent and engaging internal communication initiatives across all organizational levels. Develop internal campaigns, newsletters, and digital platforms (intranet) that foster alignment, culture, and employee advocacy. Data-Driven Performance & ROI Optimization Leverage analytics and KPIs to measure campaign effectiveness, optimize performance, and demonstrate ROI. Experienced in using insights to refine communication strategies and support executive decision-making. Team leadership Managing a team of 7-20 colleagues
Strategic Public Relations Developed and executed integrated PR strategies aligned with brand positioning and business objectives. Defined target audiences, messaging frameworks, and channel strategies to maximize reach and impact. Media Relations & Outreach Built and maintained strong relationships with journalists, influencers, and key media outlets. Secured consistent, high-quality press coverage through proactive pitching, story development, and effective media engagement. Content Development & Storytelling Created compelling communication assets including press releases, media kits, and digital content, ensuring consistent brand voice and impactful storytelling across platforms. Reputation & Crisis Management Anticipated and mitigated reputational risks by developing crisis communication plans and managing sensitive situations with clear, timely stakeholder communication. Brand Monitoring & Sentiment Analysis Proactively tracked media coverage and online sentiment, responding to feedback and managing brand perception to maintain a strong public image. Event Management & PR Activations Organized and executed high-impact press events, media launches, and experiential activations to drive engagement, media interest, and brand visibility. Performance Measurement & Reporting Monitored campaign effectiveness using KPIs such as media coverage, sentiment analysis, and web traffic. Delivered data-driven reports demonstrating PR impact on brand awareness and reputation.