Vancouver, British Columbia, Canada
Built and led a cross-functional team of 8 across sales, marketing, and creative, fostering collaboration and driving consistent results Founded and launched www.puredefenderpets.com, developing the brand from concept to market with strong e-commerce infrastructure Designed and executed unique marketing plans that directly boosted sales and brand visibility Successfully rebranded Nayelle.com, developing new strategies, content, and campaigns that revitalized sales and engagement Launched NoblemensClub.com, a men’s grooming community featuring premium razors from Germany and cutting-edge skincare from Exoceuticals Negotiated supplier and licensing agreements to bring high-quality international products to market Spearheaded digital marketing campaigns across social, e-commerce, and influencer channels, achieving measurable ROI Implemented SEO, paid ads, and email marketing funnels that increased online conversions and subscriber growth Created and optimized product launch strategies across multiple brands within the FTI portfolio, expanding customer reach and loyalty Directed content creation, brand storytelling, and influencer partnerships to strengthen digital presence and community engagement Developed KPIs and performance tracking systems to monitor sales growth, customer acquisition cost (CAC), and lifetime value (LTV) Built investor and partner-ready presentations to showcase brand growth, pipeline, and market potential Collaborated with leadership on strategic partnerships and B2B sales initiatives to expand distribution channels
Outbound sales at Prenuvo, I drove consistent revenue growth while managing the full sales cycle from lead generation through closing and ongoing account management. My consultative approach helped patients understand proactive healthcare solutions, leading to strong referral networks and long-term retention. Key Highlights: Consistently achieved 160%+ of quarterly targets, generating $1.4M in revenue in my first year Set an ISR record with $165K revenue in a single month Recognized as a top performer( both East and West) in full-cycle sales, balancing prospecting, closing, and account management Selected by VP of Sales to collaborate on high-profile strategic accounts with the CEO’s wife. Built deep client relationships through personalized engagement, driving repeat business and referrals Consistently exceeded KPIs across outreach, pipeline management, and conversion metrics