Amsterdam Area
Commercial/managing director with a solid track record in driving sales & marketing (B2B & B2C), general management (growing and turning around commercial operations & teams) and strategy (business development, M&A, turnaround and restructuring). Currently building the next generation vending / unattended retail company.
Boost inc is a global leader in unattended retail technology, redefining traditional vending by transforming it into modern, digital retail experiences. Headquartered in Switzerland, with a dedicated technology hub in the UK, our team of over 150 professionals works across Zurich, London, and offices in four additional countries. Since our founding, we’ve empowered more than 400 customers across Europe and beyond - including vending operators, OEMs, and consumer brands - with cutting-edge solutions designed to drive operational efficiency, business growth, and engaging consumer experiences. Learn more 👉🏼 www.boostinc.com www.boostinc.com
Responsible for managing the commercial marketing activities & team in Iberia. Set up the strategy, build the team, restructured the portfolio and launched 3 new cheese brands. Before marketing responsible for the acquisition and integration of Millan Vicente, a local cheese cutter & distribution
Strategy and transformation of the business group "Consumer Dairy" (Dairy Consumer Packed Goods) within FrieslandCampina
2015-2017: Full P&L responsibility (sales, production, finance etc.) for the business unit Ecomel , responsible for organic dairy within FrieslandCampina. Turned around the business back to profitability. Last year included sales & business development of sports nutrition; launching a new sports nutrition brand
Strategy development of portfolio company and assessment of investment opportunities