United States
An accomplished Commercial Leader with on the ground experience in US, Europe, Asia & Japan, in Consumer, Pharmaceutical, Medical Device, OTC and FMCG, with proven ability to reset businesses to a higher level of results. Skilled in strategy development, marketing and sales leadership, P&L management, launch execution, strategic planning, sales force design and deployment, commercial excellence, key account management, pricing strategy, digital and traditional media management, e commerce strategy, e commerce system deployment. An enthusiastic strategic operator, with a hands-on, “down-to earth” style, an ability to play across cultures and rally teams behind a shared vision. Other Core Competencies - New Market or New Segment Assessment and Entry Strategy - Commercial pricing and contracting strategy - Performance and P&L Management - Key Account Management - New Product Launch - Portfolio Management - Life Cycle Management - Consumer Brand Management - M&A Target Selection - Field Force Segmentation and Targeting - Incentive compensation - Recruiting at Scale - Large Team Management (200) - Digital Transformation of DTC marketing in pharma space - Turnaround Leadership - Market Research Methodologies including, but not limited to: - Consumer U&A - Patient Journey - Marketing Mix Modeling - Qualitative and quantitative concept evaluation - KOL mapping Key Industries or Categories include: - Optometry, Ophthalmology, Eye Care, Vision Care - Generic Drugs, including core Therapeutic Areas of Oncology, Anti-infective, Pain, Cardio- Diabetes - Mature Brands, Branded Generics and NCEs - RX to OTC switch - FMCG categories: Upper and Lower GI, Headache, Lens Care, Dry Eye, Dishwashing, Laundry Additive, Air Freshener, Scented Oils, Carpet Cleaner -
Lead commercial sales, marketing & portfolio strategy for Sandoz $3.7 BN RX and OTC portfolios. Global Commercial Lead for Sandoz in Lean Digital Core Transformation Program
Led sales and marketing strategy, planning, content development, commercial excellence and operations for Alcon $1BN Soft Contact Lens, Lens Care and Dry Eye businesses sold to retail optometry and ophthalmology across Europe, Middle East, Africa and Russia. General Manager and P&L owner for all EMEA internet e-commerce channel customers. Winner, 2016 Alcon CEO Excellence Award Winner, 2017 Alcon Global Award
Managed Sales, Marketing and P&L of two Business Units, Primary Care (Pharmacy- facing) and Specialty (Hospital- facing),
Brand Marketing in various categories, including Air Care, Fabric and Laundry Care, Skin Care, Automatic Dish