Metro Manila, National Capital Region, Philippines
Primary responsibilities: • Manage and enhance a company's brand or reputation in the public's eye. • Coordinate objectives with marketing, creative, and advertising departments. • Ensure brand consistency. • Develop and enrich customer service experience. • Drive profitable sales, brand growth and loyalty for a number of business areas. • Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals. • Develop accountability structure for stakeholders. • Develop and execute brand management plans. • Create and enhance agency and partner relationships. • Leverage customer insight data to refine brand management. • Identify brand-building areas. • Ensure brand communication for areas of responsibility are consistent with the company and brand positioning. • Develop and implement media planning, buying, and innovation strategies. • Coordinate and manage content management and information sharing among departments, divisions and external customers and divisions. • Provide design and direction for collateral, web, product packaging, and other visual communications media for the company. • Help promote uniformity and consistency of brand. • Assist in development and refinement of uniform graphic standards and visual brand strategies.
Responsible for marketing products to the consumer or client. Develops campaigns, works with product development team, and participates in launching and promoting the product. Primary responsibilities: • Market product to certain clients and consumers. • Help company achieve objectives and revenue goals. • Generate products and services from inception to commercialization for customers. • Define products and programs. • Establish milestone and objectives. • Oversee development of advertising, public relations and all marketing communications to meet product objectives. • Work with product management team to ensure process is efficient. • Lead teams in developing and defining business requirements for retention products. • Define product vision. • Work with suppliers and regional marketing teams to deliver quality products. • Ensure revenue and customer satisfaction goals are met. • Participate in cross-functional teams to execute product development plan.