Amsterdam, North Holland, Netherlands
Broad education, training and background in consultancy, purchasing and marketing. Experienced marketeer in both B2C & B2B with a passion for consumers & innovation. Now Business Leader driving change through the creation of new data solutions for customers in the mobility sector. Specialties: Consumer driven insights generation Value proposition development Strategic & operational marketing Blue Ocean strategies Innovation management Product development & New product introduction Purchasing Business Planning Business process re-engineering
Contributing to the digital transformation at Bridgestone by providing solutions to the mobility sector
Creating and selling data solutions for the global mobility sector
As VP responsible for Product Management, pre-Sales, Marketing & Strategy in TomTom Automotive
As Global Senior Director Consumer Marketing responsible for consumer insights of Garment Category, long-term business & product strategy, product roadmap and new product introductions as well as product life cycle management.