Prague, Czechia
- Cross-media planning: Developed and executed comprehensive cross-media plans to maximize campaign reach and effectiveness. - Collaboration & Project Management: Coordinated with internal specialists and external media/marketing agencies to ensure seamless project execution. - Budget Management: Managed and optimized marketing budgets to achieve key performance indicators (KPIs). - Web Analytics: Utilized web analytics tools, specifically Piano, to monitor campaign performance, analyze data, and provide strategic recommendations. - Performance Marketing: Managed acquisition campaigns focused on user registrations, using multi-touch attribution to evaluate and optimize channel performance.
- Social Media & Content Strategy: Managed social media channels and led content creation, including the successful launch of a new Instagram profile. - Web & Email Marketing: Oversaw website content management and executed targeted email marketing campaigns. - CRM & Analytics: Implemented CRM segmentation strategies and used web analytics (Webtrekk) to inform decisions and optimize performance. - Budget & Project Management: Managed marketing budgets and oversaw projects like mobile app development and customer contests.
- Channel Coordination: Coordinated all digital marketing channels, including social media, website, paid online media, mobile app, and email marketing. Key Successes & Project Management: - Led the successful launch of a new company website in May 2014, resulting in a significant increase in key performance indicators (KPIs) such as visits and time spent on pages. - Managed the successful launch of the "Zdeněk Pohlreich's online cooking school" show on YouTube in 2015. - Initiated and launched a new Instagram channel, significantly growing the company's social media presence. - Grew the Facebook fan base from 25,000 to 106,000 followers through effective content strategy and community management.
Klienti: Volvo a Jack Daniel's