Dresden, Saxony, Germany
I am a curious and clear-minded generalist with 15+ years of experience as a commercial & marketing strategist and leader, solving brand, product, growth, and go-to-market challenges. My passion is helping startups, scale-ups, and new ventures create and market (complex) products by embedding a robust market-driven mindset. I powerfully advocate for good strategy, the power of narratives, and a marketing perspective.
MVP development for a business platform positioned to increase revenue for farmers. Help to form product strategy, business model, use cases, branding, and user experience.
Building the marketing team from 1 to 10 members with experts for brand, PR, social, content, performance, event, operations, go-to-market, and product marketing. Shaping the go-to-market, demand creation, website relaunch, brand design, employer branding and public perception From 0 to 2.5 million € booked ARR (50% marketing sourced) 1.000 MQLs with buying intent/ year Website traffic growth 300% YoY (60% organic & direct) Brand awareness growth 100% YoY Widespread public and industry PR, e.g., TechCrunch, Handelsblatt, FAZ, ARD Follower & subscriber growth of 80% YoY