Dubai, United Arab Emirates
I’m a strategic leader with 10+ years’ international experience in corporate strategy, performance management, and transformation within the aviation and transport sectors. Over my career, I’ve built and implemented strategy frameworks, investment roadmaps, and KPI-driven performance systems that align entire organisations — from the boardroom to the frontline. I combine strategic planning and data-driven decision making with business storytelling to influence executive agendas and deliver measurable, sustainable growth. My work spans stakeholder engagement, change management, sustainability strategy, and commercial model design, ensuring strategy translates into real-world results. Bilingual in German and English, I bring a truly global perspective, with 12+ years living and working in English-speaking executive environments. Currently pursuing the HEC Paris Executive MBA (Class of 2027) to deepen my expertise in transformation leadership, global business strategy, and investment prioritisation. Key areas of expertise: Strategic Planning | Corporate Performance Management | Transformation Leadership | Stakeholder Engagement | Data Visualisation | Change Management | Aviation & Transport Strategy | Sustainability Strategy | Business Storytelling
Designed and rolled out the corporate strategy framework, enabling company-wide alignment and prioritisation of investments worth $50 million+. Developed and implemented the corporate performance framework, integrating KPIs, scorecards, targets, and data processes to drive executive decision-making. Planned and facilitated senior leadership workshops (C-Suite level) and delivered strategy roadshows to 1,600+ employees, increasing organisational engagement and alignment. Delivered strategic sustainability, market, and competition outlooks for the CEO, directly influencing long-term investment and policy decisions. Created unit-specific strategies for HR, Commercial, Sustainability, and IT, resulting in measurable operational improvements.
Managed a portfolio of 16 SAP implementation projects within Finance, ensuring delivery within scope, budget, and timeline. Led enterprise-wide GDPR consent management project, ensuring compliance across all markets and touchpoints.
Directed a 21-person team delivering global self-service technology initiatives to enhance operations and passenger experience. Designed and implemented operational strategies that improved efficiency and reduced costs across airline and ground handling functions.
Delivered business analysis and operational readiness plans for a $X billion airport terminal project. Identified and implemented process improvements to optimise operational readiness and passenger flow.
I worked at TAREA as a volunteer in the "weltwärts"-Programme. My duties involved membership management, website development, database engineering, public relations activities and representation of TAREA at conferences in the areas of renewable energies, development cooperation or capacity building.