Gardena GmbH · ESB Business School, Reutlingen University
Results-driven business strategy manager with +8 years experience in growth strategy and digital transformation within diverse B2C industries. Grown up in a family-owned winery business, I combine entrepreneurial spirit with strategic thinking to deliver impact for international players with cross-functional challenges from conception to realization.
As Manager for Strategy & Execution, I lead cross-functional teams to deliver strategic initiatives that drive growth, profitability, and operational excellence in digital commerce environments. This includes defining project scopes, requirements engineering, governance setup, planning roadmaps, stakeholder engagement at all levels, and leading quantitative & qualitative analyses to foster data-driven decision-making (e.g., cost-benefit evaluations, benchmarking, scoring models, and financial forecasting). Excerpt of key achievements: • Leading a team to analyze potential inefficiencies in the digital product organization using qualitative methods and deriving prioritized measures to increase efficiency by streamlining roles & processes • Modeling a business case for a 3-year growth plan targeting 130% revenue growth by scaling D2C business via organic traffic optimization, performance marketing, CRM & marketplace introduction • Leading a team of +25 people for an RFP process (incl. 2x PoCs and contract negotiations) to select a new SaaS vendor as replacement of client’s current digital ecommerce platform with 0,5BN€ annual revenue • Leading a team of 20 people to pilot the new eCommerce solution MVP incl. scoping, strategic planning and management of pilot leads for catalog, payment, checkout, myaccount, promotions • Deputy Program Manager in a 5-year global D2C transformation program to revamp the client’s e-commerce and website landscape, encompassing +200 websites across +10 global consumer-facing brands, incl. maturity assessment, target picture & gap analysis, scoping, transition roadmap and steering • Leading internal industry-specific business development team (10 people) & initiatives to further define the German value proposition and strengthen Metyis’ footprint in Germany
• Leading an e-commerce excellence initiative incl. strategy review and conception of new SaaS return solution as global template for +200 websites and overseeing rollout to 5 key markets • Leading an e-commerce excellence stream incl. identification and optimization of inefficiencies in warehouse, logistics and finance processes reducing return costs and decreasing lead times • Leading and conducting quantitative & qualitative analyses to gather insights for decision making (e.g. financial analyses & forecasts, scoring models, cost-benefit analyses, competitor benchmarks etc.)
• Project Manager of a six-person team and central link between business requirements and execution • Led the strategic initiative to increase brand loyalty by personalizing consumers’ digital after sales experiences • Main tasks included requirements engineering, lead management, stakeholder management, roll out management and standardization of the data architecture
• Project Manager for 10 countries: Conception and optimization of personalized email nurture campaigns and process automation to strengthen brand loyalty and increase revenue • Development and implementation of email nurture campaigns and automated processes for up to 50 countries/markets and their individual requirements • Assessment of global lead management processes (including lead scoring model) to identify potential for improvement
• Design and maintenance of various websites using Wordpress • Conception and coordination of visual and editorial advertising materials • Market research for analyzing industry & competition
Marketingautomatisierung, Marketing and +3 skills
"Aperçu und Mehr" was the independent, family-run wine merchant (shops & online) of our +300 years family business "Winery Dr. Booss". • Managed up to 10 family-run wine retailing branches in Germany, overseeing daily operations and driving sales growth. • Customer management: Conducted wine tastings and sales talks, fostering strong customer relationships and enhancing brand awareness. • Production management: Orchestrated seamless wine bottling processes, coordinating between the winery and logistics for efficient operations.