Geneva, Geneva, Switzerland
Successful strategic Marketing development professional with over 2 years of design, delivery and integrated business planning experience. Managed new product implementations and extension projects, product relaunches, commercial innovations, line extensions, initiative marketing plans and action execution plans. Furthermore extended a business through new online initiatives. Strong experience in working with agencies & other external parties, collaborated effectively with senior management. Increased sustainable client & consumer satisfaction and achieved growth in market reach and sales. Specialties: branding and Identity, Managing external agencies, Project design and delivery
• Leading the Integrated Business Planning (IBP) process, key initiatives and ensured Best In Class execution – especially for the countries responsible [Nordics, Benelux & France = NBF] • Re-Designed a new Line up & designed a Commercial Innovation for exploitation in 2nd HY 12/13 behind a big bang initiative • Leading the Commercial Design & artwork work for Duracell • Budget tracking & Handling • Managing Duracell Point Of Market Entry (POME) program execution • Managed the Organization & Execution of the first EMEA SDM [Strategic Deployment Meeting] → was awarded with P&G Award
Developed Online Initiatives to leverage on competitive advantage and scope of the brand to provide ubiquitous experience to consumers • Identified innovative products and services to be sold online • Devised various multiple online revenue streams (apps, subscriptions) • Developed execution plan: route‐to‐market, pricing model, organization • Competitive benchmarking – within and outside appliance industry • Built a business case (financial) for the overall opportunity
• Led and executed events / fairs, • Implemented new event line, resulting in higher revenues • Optimized processes, created adds, • Extended the client network