Bedford, New Hampshire, United States
Creative, detail-oriented, and results-driven marketing professional with extensive experience in traditional and digital marketing disciplines and an aptitude for developing strategic marketing initiatives that align and support corporate strategic objectives. Strong skills and experience partnering closely with sales leadership to build GTM plans that drive pipeline, accelerate deals, and expand key accounts. Self-motivated, enthusiastic, and personable, focused on building genuine, trusting business relationships with both internal and external customers at all levels.
Spearhead the development and implementation of comprehensive marketing programs aligned with corporate strategic objectives for adoption across the Americas to increase brand visibility and revenue growth for core network services, cybersecurity, and hybrid, multi-cloud solutions; orchestrating demand generation initiatives that captivate customers and prospects, fostering pipeline growth through diverse channels, including experiential marketing programs, webinars, user groups, speaking engagements, account-based marketing, executive roundtables, workshops, and partner collaborations. Analyze marketing activities to monitor pipeline health and assess campaign return on investment, crafting and executing impactful marketing and sales collateral, and providing insightful recommendations to enhance the efficacy of future campaigns. In partnership with internal marketing and sales teams, I am committed to refining the demand generation lifecycle, encompassing campaign management, lead handling, scoring, and nurturing, to ensure seamless progression and engagement.
Manage field events and programs to engage customers and prospects, generating demand and building pipeline in the Northeastern US, Eastern Canada, and the Mid-Atlantic regions.
Responsible for developing and managing marketing programs to generate leads and pipeline in the New England, Eastern Canada, and Mid-Atlantic regions for the leader in cloud-first networking and security services.
Proactively supporting the growth and development of future business opportunities within the segments of healthcare, critical infrastructure, and casinos through strategic marketing campaigns and initiatives for global organization. Responsible for developing and managing US marketing strategies that align with corporate strategic objectives for multiple segments in the physical security space to raise awareness, drive demand, and generate leads.
Co-owned and managed marketing functions for a manufacturers’ rep firm. Responsible for administration of the business and the development and execution of all digital marketing efforts, pay-per-click campaigns, email marketing initiatives; design and generation of marketing and analytical reports and PowerPoint presentations; website creation and content management; trade show management; copywriting and graphic design of logos, data sheets, ads, news releases, and e-newsletters.
Invented, marketed, and sold horse product to equine industry, building distribution network of tack shops, online stores, and independent distributors throughout North America.
Coordinated and managed all trade show activities for law book publisher.