Amsterdam, North Holland, Netherlands
I am an advertising and digital marketing leader with 15+ years of experience developing and implementing brand strategies to drive engagement and deliver results. Through over a decade long career at a one of the top consumer brands (STARBUCKS) I am continually focused on strategy, insights and new ideas that drive buzz, build brand love and excite consumers. Areas of Expertise: • Brand & Marketing Strategy • Communications Planning • Campaign Management • Social Media Strategy • Digital Advertising (Social, Display & Video) • Consumer Marketing • Measurement • Project Management & Campaign Delivery • Traditional Media Channels (OOH, and Print)
Leading the Membership portfolio and overseeing key initiatives from kick off to delivery. Responsibilities: Managing relationships with business stakeholders Overseeing entire budget and work stream Project scope, intake and prioritisation Manage resources, project managers and project planning Provide strategic guidance and insights at decision moments during projects
Helping brands engage with consumers and drive traffic or increase sales. Responsibilities: • Brand & Marketing Strategy • Communications Planning • Social Media Strategy • Digital Advertising (Social, Display & Video) • Consumer Marketing • Measurement • Project Management & Campaign Delivery • Traditional Media Channels (OOH, and Print)
Defined the global communication + media strategy for Tommy Hilfiger/Tommy Jeans and delivering on brand engagement and business targets. Responsibilities: • Led channel and campaign strategies for the owned/earned and paid ecosystem • Oversaw creative and tactical implementations of key campaigns • Measurement, performance analysis and insights • Managed external partners (Agency, Talent, etc.) • Cross channel collaboration and support
Led the consumer-facing brand and media strategy and tactical plans for Starbucks across 42 EMEA markets. Responsibilities: • Developed the regional integrated communications strategy • Supervised out-of-store implementation for 6 key annual campaigns • Manage strategic team and partner (Agency, Facebook, Twitter, Google) relationships and secured multiple first-to-market opportunities
Developed and managed the UK digital and social media strategy and team which aligned to the global brand goals and objectives. Responsibilities: • Created campaign strategy for multi-channel advertising campaigns • Led the rollout across the EMEA region to maximise assets and align communications • Supported regional marketing divisions and markets with local campaigns
Owned the Frappuccino brand advertising, digital and social media responsibilities for the US Responsibilities: • Creating cross-functional plans to drive revenue impact, brand awareness and engagement • Led annual plan development and marketing campaigns including the key summer campaigns and brand-critical reinvention launch
Led the account management for the newly formed digital interactive team Responsibilities: • Lead the account structure and growth for T-Mobile’s Sidekick • Delivered agency response to marketing briefs • Ensure campaign delivery for 5 limited edition Sidekick product launches