London, England, United Kingdom
A highly commercially-minded brand & marketing partner for high-growth startups & scaleups. With 14+ years in C-Suite & Senior roles across B2B, B2C & B2B2C, I transform early-stage and scaling businesses into market leaders by helping them solve complex problems; bringing together my experience in brand, marketing, product and the end-to-end customer experience My Specialisms: - Go-to-market strategy - Brand proposition & development - Marketing strategy & planning - End-to-end customer experience & optimisation - Marketing execution - Building & mentoring teams Got a problem you need help with? Let's chat!
Having gained experience with some of London's most notable startups, I'm now providing strategic advice to a host of high-growth, early-stage businesses across multiple industries with B2B, B2C and B2B2C audiences. From guiding the development and refinement of brands and their positioning to implementing dynamic customer communication programmes, I'm helping startups increase their awareness, acquisitions, and customer loyalty. I'm currently working on a freelance basis, so please drop me a message if you'd like to chat. Some of my clients include: egg (EVC & Solar for B2C & B2B), Adzuna, TROT, Silver Linings Wellbeing, The Honeycomb Works and more
Hassle.com is on online marketplace that matches customers with reviewed, trusted and reference-checked cleaners in their local area. Hassle.com launched in London, raising $6M in Series A funding from Accel Partners in April 2014. In 2015 Hassle.com merged with Helpling to form Europe’s first ‘Super Start-up’. Hassle.com operates in London, Dublin, Manchester, Leeds and Birmingham. As Head of Brand and Customer Development, I was responsible for the strategic development and guardianship of the Hassle.com brand as well as improving customer happiness and increasing customer retention and loyalty. Within this role I; - Carried out a strategic brand repositioning, evolving and refining the Hassle.com brand and creating new Hassle.com vision, mission and values - Was responsible for all Customer Email marketing, including all marketing emails, transactional emails and customer newsletter. - Re-mapped the customer journey, improving education and onboarding for customers - Implemented a loyalty program pilot for Hassle.com customers. - Led on PR activities for Hassle.com. We’ve recently been features in TechCrunch, MarieClaire, DailyMail, Sunday Times Magazine, Stylist, Cosmopolitan as well as interviews with CNBC - Managed our SEO agency, helping secure pick-up in Huffington Post, Designtaxi, DailyMail, LifeHack, Inc.com and more - Am the guardian for the Hassle.com brand, ensuring consistent copy across all communications to both our customers and our cleaners - Led on creation of our content strategy and content positioning - Implemented an onboarding program for new Hassle.com joiners
Hassle.com is on online marketplace that matches customers with reviewed, trusted and reference-checked cleaners in their local area. Hassle.com launched in London, raising $6M in Series A funding from Accel Partners in April 2014. In 2015 Hassle.com merged with Helpling to form Europe’s first ‘Super Start-up’. Hassle.com operates in London, Dublin, Manchester, Leeds and Birmingham. I was the first hire of the Marketing Director into the Hassle.com Marketing team and was initially responsible for social media, community and content. In a high growth startup, however, my role soon widened to include managing our PR and SEO agencies as well as leading on tone of voice and copy across all communications. Beyond this, I implemented Hassle.com’s email marketing, helped support city launches and assisted in the creation of ATL marketing campaigns and collateral.
MOO launched in 2006, aiming to disrupt the $100 billion global print industry by combining the values of professional design with the accessibility and reach of the web. The core product line includes remarkable, custom print products such as business cards, to customers (SOHOs and SMBs) in more than 180 countries, while maintaining a 75% NetPromoter score. As Global Community Manager at MOO, I was initially hired to plan the strategy for, and carry out the execution of, all community and social media channels. As the role grew I was made responsible for building and leading a global team that helped engage and develop our lovely community, as well as being an integral part of delivering wider communications for the brand.