Lubbock, Texas, United States
I am a Builder and a Fixer. In a 28-year career, I have learned that pretty designs don’t matter if the workflow is broken. I bridge the gap between creative vision and technical infrastructure. I don’t just run marketing campaigns; I build the automation, data structures, and operational systems that make them scalable and measurable. My Core Philosophy: I specialize in the unglamorous work that drives results: database segmentation, workflow automation, and turning messy data into strategic decisions. I prefer building and rebuilding systems over simple maintenance. The Results: Revenue Protection: Diagnosed a structural deficit in an 840+ member organization, identifying that 6% of the base generated 54% of revenue. Built the retention systems to protect that $372K core. Efficiency: Expert in Zapier and workflow automation. Recently reduced campaign deployment time by 90% (from 30 minutes to 2 minutes per campaign). * Growth: Achieved 62% organic search traffic growth through systematic SEO strategy. My Stack: Ops: Zapier (Expert), Novi AMS, HubSpot (Learning), Google Analytics. Creative: Adobe Creative Suite (28+ years), Vector Design. Strategy: Revenue Operations (RevOps), Member/Customer Retention, Structural Diagnosis. If you need someone to maintain the status quo, I'm not your guy. If you need someone to diagnose the deficit, automate the grunt work, and build a system that converts—let’s talk.
• Spearheaded marketing operations and growth strategies focused on SEO, automation, and lead generation. • Designed and optimized sales funnels to enhance customer experience and flow. • Developed systems that improved operational efficiency and streamlined processes.
Direct the entire marketing and operations ecosystem for an 840+ member organization, bridging the gap between strategy, creative, and technical execution. Operations & Tech: Built and manage the full technical infrastructure (Zapier, Novi AMS, Website, Analytics), automating workflows to allow a small team to output enterprise-level results. Creative & Execution: Personally execute 150+ annual campaigns from concept to delivery—handling everything from graphic design and copywriting to list segmentation and deployment. Strategy & Revenue: Responsible for member retention strategies and non-dues revenue growth, recently identifying and protecting a $372K core revenue stream. Leadership: Manage all vendor relationships, budgets, and executive reporting, serving as the primary liaison for board-level strategic planning.
graphic designer
Creating marketing materials for the marketing department and schools of TTUHSC.
• Owned and operated Hinojosa Unlimited, a private marketing and design studio, independently managing all aspects of the business. • Developed innovative marketing strategies and design solutions tailored to client needs, enhancing brand visibility. • Cultivated strong client relationships through personalized service and effective communication, ensuring high satisfaction.