Warfield, England, United Kingdom
I'm a CIM-qualified marketing professional with over ten years of experience and a proven track record of implementing impactful marketing strategies to exceed customer expectations and drive results. Strong background in graphic design with fifteen years of experience, which enables me to seamlessly implement campaigns from conception to completion. Proven ability to build strong relationships with stakeholders at all levels and thrive in both team and independent settings. Remains calm and focused in fast-paced and demanding environments.
CrowdCharge has designed an AI platform that empowers businesses to get the most from their investment in net zero hardware in the rapidly evolving energy market. The platform redefines how businesses manage their energy assets with unparalleled simulation, forecasting, and real-time control. Optimise assets, cut energy costs and stay ahead in the evolving energy market. • Built, update and manage the crowdcharge.ai website • Designed and produced email nurture journeys • Produce and publish social media posts • Review website and social analytics
Centrica Business Solutions builds, operates and maintains onsite, large-scale energy assets like Solar PV and Combined Heat and Power - to help organisations to decarbonise and save money. I was responsible for short-form customer and marketing content. Here are some of my key achievements: • Responsible for the production of case studies globally. I have produced over 80 case studies that showcase Centrica’s product offering and demonstrate how organisations decarbonise and save money. This has enabled Sales to showcase past projects and win new business. • Helped implement a two-wave global campaign, focused on cost management that has helped close £14M worth of business. I wrote the launch blog for each wave and produced over 50 promotional campaign assets using Adobe InDesign and Illustrator, saving the business 20K+ in agency fees. • Managed multiple agencies, negotiating rates and schedules to achieve cost-effective and efficient project execution. • Other responsibilities include updating regional websites using the CMS, mentoring graduates and reporting on content analytics using GA4.
My responsibilities as the Marketing Manager consisted of the following activities:- • Producing marketing strategies. • Spread brand awareness. • Drive traffic through the website and ultimately gain more sales. • Facilitating interviews with industry leaders for blog posts, producing email marketing campaigns and managing the social media schedule. • Project Managing an agency who helped create an eCommerce centric website.
My responsibilities as an Marketing Executive consisted of the following activities: • Responsible for producing marketing campaigns from conception / completion. • Including creating content for emails, blogs, social media and adverts. • Product marketing and sales materials such as brochures, product summaries, pricing • Rebranding Hotbox website which consisted of modernizing the identity and the overall brand.
My responsibilities as an Marketing Executive consisted of the following activities:- • Producing and updating International websites with content via WordPress. • Developing concept ideas and themes for campaigns such as acoustics, fire and sustainability. • Producing marketing collateral such as downloadable PDF case studies and eBooks to showcase projects. • Optima’s email marketing channel, which consisted of creating segments from client lists, designing email campaigns and monitoring the results using Campaign Monitor.