Los Angeles, California, United States
Created & executed digital marketing campaigns for pop/rock artists, collaborating with internal teams, artist management, and artists to carry out their visions and build their brands. - Managed artist websites and posted on artist social media accounts - Led creative direction & posting across fanpages - Pitched songs to influencers in order to drive UGC on TikTok & Reels - Coordinated email blasts for artist updates - Led short form video requests for use in digital ads, TikTok/Reels, tour recaps, BTS, music video cutdowns, and artist social posts - Managed quarterly artist budgets
Liaised between WME talent and Endeavor's social team, video editors, and graphic designers to develop, create, and portray talent's vision & aesthetic on social media. - Coordinated with video editors to create and publish 5 weekly Snapchat shows. Assisted in the creation of Snap logos, video editing, thumbnail design, and headline copywriting - Prepared 4 weekly Facebook editorial calendars and post 1-4 times per day on each client Facebook page - Drove six-figure revenue through social media monetization