James E. West III

Global Culture Marketing at Adidas

Los Angeles, California, United States

About

Experience

  • adidas ()
    • Global Culture Marketing
      Jun 2024 - Present · 2 yrs 2 mos

    • Entertainment & Influencer Marketing
      Sep 2021 - Jun 2024 · 2 yrs 10 mos

      • Brainstormed new and creative approaches to influencer campaigns • Developed innovative concepts to increase brand awareness • Spearheaded marketing recap reports from recently launched campaigns • Collaborated with top influencers (Human Race, Ivy Park, Yeezy) to increase brand awareness • Researched, developed, and communicated strategic marketing plans to meet global culture marketing goals • Track and monitor marketing outcomes from brand partners

  • Communication Design Associate (T-Mobile) at Initiative
    Mar 2021 - Sep 2021 · 7 mos

  • Digital Production Assistant at Bally Sports West, SoCal & San Diego
    Mar 2021 - Jun 2021 · 4 mos

  • Marketing Content Specialist at TheScoutHQ LLC
    Dec 2019 - Mar 2021 · 1 yr 4 mos

    • Strategize social media campaigns • Manage content across all social media platforms (Facebook, Instagram, Twitter etc.) • Fostering community relations through events answering inquiries from various media outlets • Developing PR strategies to further engage “TheScoutHQ” application users

  • Sales Executive - GTM Strategy at AutoNation
    Mar 2020 - Jul 2020 · 5 mos

    • Demonstrated extensive knowledge of product inventory using advanced marketing tactics • Communicated monthly and quarterly deadlines to sales management • Created and presented strategic plans to management in increasing customer acquisition • Served as principle point of contact between the organization and its customers while maintaining relationships that are business critical • Provided actionable insights to guide sales and marketing teams • Monitoring and analyzing competitive activity, customer, and market trends