United States
I’m a SaaS GTM leader and operator with 10+ years of experience and a player/coach style. I do the work, then build the teams and systems needed to scale it. My background spans software engineering, growth marketing, and sales leadership, which helps me bridge product, process, and revenue. I lead from the front, staying close to customers, partnering tightly with Product & Engineering, and using data to make decisions. I operate decisively and am trusted to act when direction isn’t yet obvious. I’m deeply invested in AI and continuously look for new, practical ways to apply it across GTM analytics, onboarding programs, and operational decision-making. Highlights: - Spearheaded an AI-driven Account 360 platform, unifying customer-facing data into a single source of insight for prioritization, focus, and action across GTM teams - Built, scaled, and managed international teams from zero to 55+ - Improved month-3 gross retention by 20 percentage points and drove $8M in revenue for Apollo through a new onboarding program build and rollout - Scaled sales revenue targets from $20M to $45M at Branch - Increased new-logo close rates by 27% by rebuilding and launching a Sales Engineering led trial program - Improved quarterly forecast accuracy by 32% by creating an SE opportunity scoring solution Toolbox: E2E program build out, Salesforce (reporting, and building with custom objects), onboarding programs and packages, GTM playbooks, pilots/trials, incentives & spiffs, forecasting, comp planning, territory design, opportunity scoring, integration/migration strategy, capacity planning, and procurement. I believe in moving fast, taking ownership when things break, fixing them quickly, and celebrating the wins together.
Designed, built, and scaled two new Onboarding teams and functions. Manage a global 60+ person department responsible for onboarding all customers at Apollo.
Advised GTM client onboarding strategy and positioning for Adjust's enterprise cross platform and cross device products.
Advised GTM launch of Uppic's new SaaS product -- Advanced analytics for the world's best mobile gaming UA teams.
Manager of managers across 5 markets globally
Managed team of 13 Sales Engineers
Marketing Analytics and Attribution for Mobile and Web solutions First Solutions Engineer to manager of Pre and Post Sale Solution Engineering teams