Los Angeles, California, United States
I’m a digital marketing and data analytics professional with experience at Microsoft, Electronic Arts, and 20th Century Studios. I am now focused on applying skills and tools from those enterprise scale corporate projects to civic and cultural opportunities. My current project is a semantic knowledge system that mines social discourse, literature, fan-fiction, and music for patterns meaningful to marketing, analytics and business development teams.
Hiii is a lifestyle magazine covering art, music, fashion, and journalism fueled by creative inspiration. I'm leading the data analytics and social media team.Responsible for social media posts and managing community engagement (DMs, comments, moderation).
Teaching marketing and branding to BFA and MFA film, video game, and animation students.
Directly create and manage digital marketing for established CPG brands entering the US market via Shopify eCommerce stores. Sales targets: Develop annual sales targets and forecasts of sales and revenue from paid and organic media. Marketing budgets: Determine the recommended budget to achieve sales targets based on predicted conversion rates and KPIs. Reporting: Provide detailed monthly, quarterly, and annual marketing reports for all activities via Excel spreadsheets, Tableau reports, and PowerPoint presentations summarizing all aspects of the business, as well as recommendations for recalibrating as necessary for variables like the inflation rate, interest rates, and social changes. Manage budgets, develop creative assets, and track KPIs for: > Social Media Channels: Reddit, YouTube, Meta (FB and IG) > Google Ads: Search, Display, Shopping, Video, PMax, Demand Gen > META Ads > Amazon Advertising: Sponsored Brands, Sponsored Display, Sponsored Products, Amazon Attribution > Nativo > Reddit Ads
Responsible for building websites, e-commerce stores and email communications for B2C and B2B clients. Hands-on website development using Wordpress, eCommerce implementations using Shopify and WooCommerce, email comms using Mailchimp and Omnisend and CRM integrations using Zoho and Salesforce.
Cirrus10 is a leading eCommerce and CMS consulting firm and services provider. This role executed advertising, business development and marketing programs consisting of web, SEM, SEO, content, email, social media, print, sales meetings, and trade show events designed to generate leads, drive sales growth and increase company value. Portfolio at behance.net/jamesmichaelroot. Duties: > Defined overarching goals for marketing success and the metrics by which to measure. > Owned corporate brand positioning and its use internally and externally. > Drove marketing efforts to expand the awareness of company’s services beyond the core customer base. > Represented and advocated for customer viewpoints to internal engineering teams through direct and third party research and analysis. > Increased awareness through multiple marketing and communication channels. > Developed and executed integrated marketing campaigns and reported results. > Drove the marketing-focus product launches for new and updated products and services. > Collaborated with the sales and business development teams to develop and manage channel marketing. > Designed and developed corporate websites and ecommunications.