Montreal, Quebec, Canada
Expertise: - Market analysis (including A.C. Nielsen) - Competitive analysis - Business strategy/ Strategic planning - Value chain analysis - Project planning - Interpretation of technical scientific information/findings - Key Opinion Leader Management - Medical/Pharmaceutical sales (methodology & best practices) - Sales training - Communication
Responsible for the strategic marketing of Abbott nutrition products across a variety of categories, including preterm infant, term infant and adult.
Responsible for the strategic marketing and lifecycle management of all products in the endocrine portfolio; including therapeutic and diagnostic radioactive iodine (I-131) nuclear medicine products.
Assisted in managing the hydraSense product portfolio including the Daily Nasal Care, Specialty Nasal Care and Baby Nasal Care line of products.
In partnership with Beiersdorf Canada. Responsible for the conceptualization, development and implementation of the medical marketing strategy and tactics of the Eucerin brand (OTC skincare solutions for problematic skin: eczema, dermatitis, xerosis, etc).
Responsible for the sale, promotion and distribution of Stiefel over-the-counter dermatological products to pharmacists and pharmacy managers in the Greater Montreal and Montreal South Shore territories. Key products: Uremol, Prevex, Duofilm, PanOxyl.