James Henderson

Founder and CEO of MonetizationOS

London Area, United Kingdom

About

I am the Founder and CEO of MonetizationOS, an intelligent, edge-native infrastructure layer that helps any business protect and monetize their intellectual property. MOS helps digital businesses monetize both human and machine traffic through real-time access control, entitlement management, and dynamic licensing - infrastructure designed from the ground up for the AI economy. Prior to MonetizationOS, I was the Founder and CEO of Zephr, a customer journey orchestration platform acquired by Zuora in 2022 for over $50M, providing subscription technology to global media organizations including BBC, News Corp, and Comcast. I also serve as an advisor and investor in early-stage startups and sit on Silicon Valley Bank's Early Stage advisory board.

Experience

  • Chief Executive Officer at MonetizationOS
    Feb 2026 - Present · 6 mos

    I am the Founder and CEO of MonetizationOS. MOS is an intelligent, edge-native infrastructure layer that helps any business protect and monetize their IP.

  • Strategic Advisor at LXA
    Mar 2025 - Present · 1 yr 5 mos

  • Sabbatical at Henderson Inc
    Jun 2024 - Feb 2026 · 1 yr 9 mos

  • Zuora (1 yr 10 mos)
    • SVP GTM Innovation
      Aug 2023 - Jun 2024 · 11 mos

    • VP Subscriber Experience
      Sep 2022 - Aug 2023 · 1 yr

  • CEO at Zephr
    Oct 2018 - Jun 2024 · 5 yrs 9 mos

    Zephr helps leading media businesses and brands succeed in the subscription economy. Our identity, access management and customer experience platform makes the swift deployment of personalized trial, sell and upsell journeys easy – all at unprecedented speed and scale. Using Zephr dynamic paywall technology, non-technical teams can design, test and deploy new reader registration, trial, subscription and retention journeys instantly - using intuitive, code-free drag-and-drop tools. Founded in 2017 and based in London, we enable a range of international clients – including Conde Nast, Dennis Publishing and News Corp– to build better customer relationships and long-term customer value.