Olathe, Kansas, United States
I’ve built my career at the intersection of marketing, analytics, technology, and strategy, leading teams, growing brands, and solving hard problems with curiosity and clarity. As co-founder and COO of a $10MM digital agency, I’ve worked across industries and business models to design growth strategies that connect insight to execution. I’ve spent my career stitching together the signals, systems, and stories that drive growth. I bring: Full-stack marketing leadership, including paid media, organic, content, lifecycle, and analytics Strategic and operational alignment that connects teams, technology, and messaging to outcomes MarTech and measurement fluency, turning tools into insights and action Team-first leadership with a focus on clarity, mentorship, and autonomy I’m especially drawn to challenges that call for sharp thinking, cross-functional collaboration, and a long-term view of brand and growth. Whether supporting a team, building a system, or unblocking a strategy, I bring energy, perspective, and a bias toward action. Always happy to connect with fellow marketers, operators, or anyone with a curious idea.
Seismic Digital is a full-service digital marketing agency that blends strategy, analytics, and technology to drive measurable growth for clients across industries. As co-founder and COO, I’ve been responsible for building the business from the ground up while shaping our services, scaling our team, and ensuring operational excellence across everything we deliver. Highlights: • Scaled the agency from startup to $10MM+ in revenue, leading strategy, operations, and delivery • Oversaw $50M+ in managed media spend across paid search, social, and programmatic campaigns • Directed cross-functional teams across SEO, paid media, analytics, and MarTech implementation • Led strategic engagements with enterprise and mid-market brands across B2C and B2B verticals • Built internal processes for client onboarding, campaign QA, team development, and performance tracking
Led analytics, SEO, and marketing technology initiatives across Garmin’s global digital ecosystem. This role sat at the intersection of data, user experience, and business operations, requiring deep collaboration with stakeholders across the company. Key Contributions: • Managed digital analytics and SEO strategy for Garmin’s global web properties, aligning measurement frameworks with business goals • Served as a central connector across marketing, sales, customer support, IT, product, legal, and security teams to ensure data-informed decision-making • Spearheaded implementation of MarTech tools and tagging infrastructure to support campaign tracking, site optimization, and KPI visibility • Partnered with product and IT teams to enable user behavior tracking, funnel diagnostics, and performance dashboards across platforms • Provided insights that informed international site architecture, content strategy, and product messaging best practices
• Drive marketing strategy with a combination of data, technology, and thought leadership to deliver measurable results. • Coordinate an international team to deliver insights, solutions, and campaigns with global perspective. • Empower business leaders with proactive communication with actionable insights and industry trends. • Enforce processes and practice to optimize the online and offline marketing portfolio to meet key business objectives. • Curate and maintain best practices to help deliver the best possible customer experience at every interaction. • Measure campaign and portfolio performance to manage marketing budget allocation.
• Collaborate with Planning, User Experience, Creative, Account, and Project Management Teams to deliver outstanding cross-platform technology solutions for local and global clients including SAP, Kellogg, and Wendy’s. • Research, recommend, and implement solutions via best-fit technology platforms including Adobe AEM, Sitecore, Oracle WebCenter Sites, Drupal, HP TeamSite, and native application development on iOS and Android. • Lead project work of varying complexity and priority utilizing Scrum methodologies. Actively lead workgroups and meetings at the department and company level. • Provide thought leadership for client technology offerings via collaboration, white paper, or POV. • Attract, motivate, and retain strong performers. Review resumes, conduct interviews, and select hires based on evaluation of candidate fit. • Develop tactical plan and ensure all department responsibilities including goals and objectives, budget targets, and performance metrics are met. • Effectively delegate assignments to provide reasonable challenge and developmental opportunities for supervisors and staff to strengthen depth and breadth of knowledge. Facilitate delegated assignments by defining parameters, balancing business priorities with individual workloads, and removing barriers. • Stay abreast of latest IT technologies, applications, and industry standards by reviewing articles, attending seminars, and maintaining contact with vendors.
• Lead team to design, develop, and implement an enterprise level web application for Army and The Department of Defense using PHP, MySQL, and JavaScript frameworks. • Streamline processes to provide support to 1,000,000 web users with a call center & help desk of three employees. • Architect technological solutions for government and private sector RFP responses. • Research and present growth opportunities for current and new products. • Maintain company-wide IT infrastructure including secure local and remote servers and storage. • Attract, motivate, and retain strong performers. Review resumes, conduct interviews, and select hires based on evaluation of candidate fit. • Prioritize staff assignments and workflow to ensure efficient utilization of resources and completion of work, develop standards and policies, and review written reports, papers, and correspondence for accuracy, consistency, style, and clarity. • Develop tactical plan and ensure all department responsibilities including goals and objectives, budget targets, and performance metrics are met. • Identify risks in the activities of the department and lead technical and operational improvements to minimize risks. • Seek and support new ideas or innovative approaches to department work processes, while considering WillCo’s existing culture. Question assumptions and conventional thinking and practice to continuously improve processes.
• Manage all aspects of an enterprise level website. • Lead a multi-departmental team of content, design, search engine optimization, and programming to effectively market the website. • Identify, develop, and maintain metrics and key performance indicators to effectively align project implementations with property, department, and company goals. • Develop and maintain $136k / month revenue website using PHP, MySQL, and JavaScript. • Analyze and report on day-to-day performance as well as the effectiveness of development projects. • Redesign the site to increase user experience while maintaining search engine rankings. • Increase conversion ratio by more than 30% resulting in a monthly increase of $46,000 in revenue. • Identify risks in the activities of the department and lead technical and operational improvements to minimize risks. • Effectively delegate assignments to provide reasonable challenge and developmental opportunities for supervisors and staff to strengthen depth and breadth of knowledge. Facilitate delegated assignments by defining parameters, balancing business priorities with individual workloads, and removing barriers.