United Kingdom
Evrythng - what's that then? We believe that focusing on the profit an industry makes is a faster way out of the climate hole we've dug than token 'sustainable' tweaks that don't add up. No greenwashing. No 'plant a tree and cross your fingers'. Just a simple idea: if the global booze industry makes $250bn in profit every year, let's liberate as much as we can and give it all away! It's a call to arms. The beginning of a movement. A generational shift in the way we think about profit and how it should be used for good instead of only ever floating to the top of the pile! We all want to live on a healthy planet where the climate is under control. But who’s going to pay for it? 😮💨 We can sit around and wait for governments and 'big business' to raise the cash. 😊 Or we can grasp the initiative and do it ourselves. 🌲 We take 100% of the profit created when you buy the stuff you need and use it to fund nature protection in your area 🌲 1) We make cracking gin, vodka and rum in the Welsh Hills 2) We keep our overheads uniquely low (so the profit is not sperlunked on expense accounts or inflated wage bills) 3) We redirect 100% of the profit to the cause. 4) You can log into our Xero account and check we’re not full of greenwash BS! Just email us for access and track every penny in real-time. ⁉️ WHY? We’re doing this because we believe the climate emergency is now so advanced that businesses who can, should focus ALL their energy on fixing the issue. Chasing excessive personal wealth in 2025 and beyond is for dinosaurs...
Not-for-profit, for life. The time has come to change the way we consume. Let's redirect the profits from the stuff you love to buy - starting with rum, vodka and gin - to the organisations and projects that are fighting for a sustainable and equitable future. 👍 100% of our profits fund climate solutions 👍
Working on a new not-for-profit spirits launch
I launched Longflint after working for a craft beer brewery in East London. We watched the explosion of great beer and craft spirits and realised there was a gap for a new range of drinks that used natural ingredients and top quality spirits. I'm responsible for the recipe development, the design of the packaging and the strategic direction of the business.
CRATE are one of London's premier craft beer brewers. My role is to help the business grow by increasing wholesale opportunities and running special projects outside of brewing the beer itself. Specific focus on: Overseeing CRATE's brand in all its guises Advising on digital strategy Being a voice of CRATE, on and offline Product and innovation development Advising on funding and expansion strategy
Developing a new smartphone and tablet publishing business, creating our own IP with content aimed at kids and younger adults.