Leeds, England, United Kingdom
A focused, logical and decisive Direct Marketing Professional with extensive experience in the data industry. Delivered a series of data solutions for clients, combining a strong expertise in project management and data manipulation and a result orientated focus on ROI. Having worked in customer facing environments has developed great communication skills enabling effective collaboration with suppliers, customers and internal stakeholders. Has shown, through excellent leadership skills, to innovate, progress and develop the skills of the others.
Supporting the Sales team by fulfilling enquiries and orders for data solutions from 150 customers. This includes providing data extracts from the home mover file, database cleaning and hygiene, customer insight and segmentation analysis and supplying them with regular feeds of Postcode Address File. Regular involvement in projects such as the Dynamics workflow solution.
Worked with ‘channel’ clients such as data agencies, media agencies and mailing houses to provide data solutions to their customers. This included planning and managing projects with them to achieve their customers campaign goals. Also worked with resellers of the NCOA Update and Suppress data cleansing product files.
Promoted to Acquisition Manager in September 2005.
Co-ordinating and progressing the development of direct marketing material in order to recruit new customers to the brand
General marketing duties for clients the Daily Telegraph and John Lewis Department Stores