Utrecht, Utrecht, Netherlands
European-based with extensive sales leadership experience and a proven track record of driving revenue growth for organisations across the global horticulture and agriculture sectors.
Agricultural Micronutrients
WayBeyond develops data-driven A.I. software technologies for the agriculture industry. Headquartered in New Zealand with a 25 year legacy developing the Autogrow climate automation systems. http://www.waybeyond.io/ Everything we do is designed with the grower in mind.
Agriculture Responsible for designing market development strategies as well as the commercial engagement, implementation and management of distribution channels, I led a sales team and cross-functional teams to deliver complex and high-impact projects.
Horticulture and Agriculture Responsible for developing new markets for the micronutrient and biostimulant portfolio. Project managed Horizon 2020 & Innovate UK research grants.
Horticulture Led a team to develop new markets for ETFE Film and F-Clean technologies for the horticulture market across EMEA and CIS. Developed distribution channels, secured new business and managed existing clients.