Greater Paris Metropolitan Region
I am a bilingual Doctor of Pharmacy having specialised in the pharmaceutical and cosmetics industry with a dual Masters degree in marketing and Business. My background and expertise are what drives my ambition to become a leading expert in marketing in the healthcare sector. I am ambitious, goal-driven and hardworking and am open to opportunities to build a diverse portfolio of professional experience.
- Participated and led marketing campaigns for face care franchises : Consumer approach, creative concepts, deliverables (POS, merchandising, e-retail, Media) - Sell-in & Sell-out analysis of anti-aging & daily care franchises for Vichy France - Led 360 Marketing campaigns for pharma groups (Lafayette & Pharmabest) and HPC groups (Carrefour & Monoprix) - Monitored the competitive landscape (IMS) of new product launches and sales growths in order to adapt our campaigns
As part of the global strategic marketing team at Sanofi, I am subject to working with numerous different countries with the objective to align marketing strategies across borders. My main missions included : - Extracting and analyzing data from international markets and consolidating the information to help develop strategic alignment of marketing plans - Organize and take part in global meetings with local and regional management teams and help drive objectives set out by the global team - Proactive in the conception of strategic recommendations for the annual marketing action plans - Lead research in competitive intelligence of global competitors - Deliver compelling marketing presentations on current marketing projects
As part of a six-month business challenge, teams were asked to respond to a real-life business problematic asked by the social listening firm, Crimson Hexagon. The US-based Social media analytics platform is seeking to expand their brand and client portfolio in European and Middle Eastern markets. Our team actively sought out to restructure the client's business model as well as elaborate adaptive sales strategies in order to successfully enter these markets with long term goals.
- Compiled a marketing campaign for the Chondrosulf range - Helped construct a media plan: Creative concept, performance monitoring, website development alongside the IT team - Built a digital marketing strategy: optimise SEO/SEA exposure, elaborate a web advertising strategy - Analysed competitive environment through social listening tools (press, web & social media) - Managed and attended events and forums, conferences and seminars - Content creation specific to rheumatoid products in newsletters - Monitored, analysed and interpreted monthly sales reports - Helped construct yearly Business Review and Marketing Plan