James Gibson

Senior Director of Digital Marketing | Growth Marketer | Revenue Generation

Basking Ridge, New Jersey, United States

About

I've been fortunate to lead high-growth teams that have generated tens of millions of dollars in revenue. I work mostly through digital marketing, growth marketing, AI, content, branding, and data analysis. My passion is creating growth strategies and in helping initiatives that can change the world for the better.

Experience

  • Senior Director of Digital Marketing at Triton Benefits & HR Solutions
    Jan 2026 - Present · 7 mos

    - AI automation - Vibe coding - Email marketing - Outbound sales automation - Growth marketing - Sales perations automation - GEO, AIO, SEO - Salesforce automation

  • Partner | Director of Digital Marketing at eDesign Interactive
    Apr 2021 - Jan 2026 · 4 yrs 10 mos

    - Oversee all Digital Marketing operations and teams - Create strategies and tactics for clients that win - Grow Digital Marketing clients through marketing and sales initiatives - Strategy for SEO, content, ads, analytics, website, and other marketing initiatives.

  • Digital Marketing Director at GRM Information Management Services
    Apr 2020 - Apr 2021 · 1 yr 1 mo

    - Digital Marketing Operations - Digital Marketing Strategy - SEO - Paid Media Management - Email Marketing - Marketing & Sales Analytics/ Reporting - Website Operations: WordPress - Salesforce & Pardot Operations - Content Marketing

  • Metro Exhibits (4 yrs 1 mo)
    • Director of Digital Marketing
      Apr 2019 - Mar 2020 · 1 yr

      • Led a team of Digital Marketers and Content Creators who contributed to company growth at an average increase of roughly 35% YOY for 4 years. • Trained a team of entry-level candidates in digital marketing tactics such as SEO, Content Marketing, Email Marketing, and Website Design. • Revenue and Leads | Increased Leads by over 300% in 4 years which helped increased Revenue by 175% in 4 years. • Revenue and Leads | New YOY revenue generated from Marketing leads made up roughly 1/3 of all revenue. For all revenue, including returning clients, Marketing generated roughly 70%. • SEO (Search Engine Optimization) | 161% Increase in Monthly SEO Leads • Google Ads | 35% Decrease in Monthly Budget and a 52% Increase in Monthly Leads • Email Marketing | 81% increase in monthly leads • Web Design | Wordpress and HTML+ CSS coding. Creator of boothdesignideas.com. • Growth Marketing Strategies | Increased Profitability Through Cross-Department Data Analysis to Automate Sales Actions. • A/B Testing - Data Analysis - Conversion Optimization • Pardot Automation Software • Salesforce CRM • Lead Tracking/ Lead ROI Reporting • Management of Company's Digital Software Programs • Manage Marketing ROI and Yearly Marketing Budget • Strategic Partnership Development for new Lead Acquisition Funnels

    • Marketing and Sales Operations Manager
      Mar 2016 - Apr 2019 · 3 yrs 2 mos

  • Founder and Creator at Boothdesignideas.com
    Apr 2016 - Mar 2020 · 4 yrs

    Boothdesignideas.com is the world's best website for finding trade show ideas and then turning them into a reality. - Created idea and website for Booth Design Ideas in 2016 - Booth Design Ideas is now an important source of business for Metro Exhibits and has grown exponentially since it's inception. - Booth Design Ideas is a Metro Exhibits Company