London, England, United Kingdom
Focused on building pipeline and driving top line growth through the demand funnel. Delivered through an in-depth understanding of B2B industry insights and marketing strategy, portrayed through business solutions and value messaging. Analysing data to optimise global / regional programmes across broad integrated campaigns and targeted account based marketing, using industry best practices and marketing technology that drive marketing ROI and sourced contribution to pipeline. An enthusiastic individual with strong problem solving abilities and natural stakeholder management skills, collaborating effectively with Senior Leadership, Sales, Technical and Alliance teams to implement overall corporate, regional and marketing strategy. Leading first class in-country and international multi-functional marketing teams across global locations, whilst passionately overseeing their enablement, execution, personal development, wellbeing and overall success. Ultimately responsible for the delivery of marketing-led programmes focused on the customer journey through the demand funnel to achieve stellar velocity and conversion rates. Driven by outbound / inbound integrated marketing campaigns, account based marketing, digital marketing, partner marketing, marketing automation systems (Eloqua / Marketo), funnel intent data, customer journey, content creation, localisation / translation, brand awareness, agency management, budget management, team management / leadership, marketing operations, ROI reporting, and delivering sourced pipeline contribution. Reporting into the CMO / Head (VP) of Marketing, and first point of contact for GEO or Regional SVP / RVP Leadership. Ensuring strategic alignment on joint Sales and Marketing go to market plans, representing and presenting at Quarterly / Annual Business Reviews, and bi-weekly leadership business reviews. Passionate about technology, innovation, industry disruptors, domestic and international markets, travel, foreign culture, sports, team success, and importantly family.
Equinix is the world’s digital infrastructure company, shortening the path to boundless connectivity to enable the innovations that enrich our work, life and planet. We connect places, partners and possibilities. Equinix is where digital leaders combine infrastructure, applications and services to deliver seamless experiences to customers across the world. Digital infrastructure to power your AI transformation. Assemble infrastructure in minutes, put workloads and applications close to your users and stay secure and connected across the most dynamic industries.
Partnering with leadership, sales, technical and alliances to develop marketing strategy, drive pipeline and achieve success against corporate goals. Leading a multinational / multi-functional marketing team across the broad EMEA region from UKI, Nordics, BeNeLux, DACH, Eastern and Southern Europe, Middle East and Africa. Responsible for : Demand Generation, Field Marketing, Brand Awareness, ABM, Digital, and Partner Marketing, whilst partnering with Product Marketing, Corp Comms (PR/AR), Digital, Design teams, and support 3rd party agencies. Reporting into the CMO / Head of Marketing, and first point of contact for GEO or Regional SVP / RVP Leadership. Key stakeholder of GEO / Regional strategy, market positioning, and go-to-market approach. Ensuring strategic alignment on joint Sales and Marketing plans, representing and presenting at Quarterly / Annual Business Reviews, and bi-weekly leadership business reviews. Leading an integrated marketing campaign strategy : intent data driven, digital first, ABM initiatives and thought-leadership centric programmes. Plus in-person events : pan-GEO roadshows, customer conferences, partner summits, industry events, seminars, and hackathons. Key KPI ROI reporting : Marketing Sourced attribution to pipeline gen and closed won business, sales accepted opportunities, MQL to Opp conversion rates, marketing budget ROI, and pipeline to bookings coverage ratio. Partner marketing responsibilities included : strategy, campaign planning, marketing development fund (MDF), partner relationship management, ROI reporting and contribution to in-direct pipeline. Collaboration with regional leadership : Sales, XDR, Solution Engineers, Alliances (GSI, Tech, Reseller), Product / Solution Marketing, and US based HQ x-functional teams.
Leading a strong multinational team dedicated to the International Marketing effort covering EMEA and Asia-Pacific, responsible for all associated Direct Marketing, Digital, and Partner Marketing activities. As Director of Marketing responsibilities included : strategy, planning, pipe generation, budgeting, resource allocation, campaign implementation, demand generation, closed-loop tracking and team / leadership management. Working very closely with the executive team, product management, corporate comms and sales leadership to achieve synchronisation and business success. Hyper growth YoY on direct marketing sourced pipeline on net new logo business. With multiple x (times) pipeline coverage on sales bookings targets, and notable marketing ROI on marketing budget investment. Consistently beat Pipe Gen targets and KPI targets at EMEA / APAC levels, and sub-region levels. Championed an integrated digital first marketing campaign strategy including ABM tactics, intent data, community syndication, dynamic email content, social, online content creation (webinar, whitepapers, ebooks, blogs, video), SEO / SEA. Plus in-person : hackathons, customer conferences, pan-European roadshow, partner summits, trade events, seminars, and user groups. (Switching to virtual events in Covid-19 pandemic) ROI reporting including : MQL / SAL / SQL / Opps and marketing’s attribution to pipeline and closed won contribution. Using Eloqua, Marketo, Outreach tech-stack, and reporting via Salesforce and PowerBi. Reporting into the Head of Marketing, and first point of contact for GEO or Regional SVP / RVP Leadership. Ensuring strategic alignment on joint Sales and Marketing plans, representing and presenting at Quarterly / Annual Business Reviews, and bi-weekly leadership business reviews. Auth0 (acquired by Okta) is a market leading customer identity authentication and authorisation platform for web, mobile, and legacy applications.
K2 Software (a Nintex company) - Market leader in the low code - Digital Business Process Management and Intelligent Automation space Responsible for building pipeline and helping drive top line growth for the K2 Software EMEA & APAC business across direct sales, channel partners, and existing customers. Partnering with leadership, sales, technical and alliance teams to develop go-to-market strategies and integrated campaigns to achieve success against corporate and regional goals. Leading a first class multinational / multi-functional marketing team across global locations overseeing their enablement, execution, personal development and wellbeing to achieve in-country success. Delivering marketing-led programmes portrayed via business value messaging through the customer journey and demand funnel to achieve stella velocity and conversion rates. Local and international responsibilities for Demand Generation, Field Marketing, Digital Marketing, Account Based Marketing, Customer Marketing, Brand Awareness, Marketing Operations, Local PR & Comms, and Channel Partner Marketing, whilst partnering with Product Marketing and Corporate Communication teams. Reporting into the CMO and first point of contact for GEO or Regional SVP / RVP Leadership. Key stakeholder of GEO / Regional strategy, market positioning, and go-to-market approach. K2 Software was acquired by Nintex
Reporting into the Global Head of Marketing, and first point of contact for GEO or Regional SVP / RVP Leadership. Ensuring strategic alignment on joint Sales and Marketing plans, representing and presenting at Quarterly / Annual Business Reviews, and bi-weekly leadership business reviews. Partnering with leadership, sales, technical and alliances to develop marketing strategy, drive pipeline and achieve success against corporate goals. Leading a multinational / multi-functional marketing team across global locations including Americas, EMEA and APAC, with International responsibilities for Demand Generation, Field Marketing, Brand Awareness and Partner Marketing, whilst partnering with Product Marketing, Corp Comms, Digital and Design teams. Building new global field marketing team and account based marketing program Developed and implemented Flexera's GDPR marketing compliance program Created new Technology Alliance Program including ServiceNow, BMC, KPMG, Apptio, SoftwareOne Flexera is the industry leader for Enterprise Software : Asset Management, Vulnerability Management, Licensing & Entitlement, installation. Brands include InstallShield, AdminStudio, FlexNet, Secunia Research and Technopedia.
Leading a strong multinational team dedicated to the International Marketing effort covering EMEA, Asia-Pacific and Americas regions, responsible for all associated Direct Marketing and Partner Marketing activities. As a senior manager responsibilities include marketing : strategy, planning, budgeting, resource allocation, campaign implementation, demand generation, closed-loop tracking and team management/leadership. Working very closely with the executive team, product management, corporate comms and sales leadership to achieve synchronization and business success.
Responsible for the delivery of marketing programmes for Flexera Software's high-value strategic solutions of Software License Optimisation and Software Monetisation. Responsibilities included strategy, planning, budgeting, resource allocation, campaign implementation, demand generation, closed-loop tracking and team management/leadership.
Responsible for Acresso Software's Global Partner Marketing effort covering both its Strategic Alliance Partner Network and also its Volume Channel Partner Network within EMEA, Asia-Pac, and Americas. Responsibilities included Partner Marketing Strategy, Planning and Reporting, Partner Relationship Management, Partner Marketing ROI and contribution to Pipeline tracking.