New York City Metropolitan Area
🔍 ABOUT ME 🔍 With a strong background and demonstrated expertise in spearheading the strategy, planning, and execution of innovative lead generation and digital marketing campaigns, I've cultivated an impressive portfolio that spans across various channels such as websites, email marketing, paid and earned media, social media, and community platforms. I'm well-versed in creating and implementing high-impact strategies and processes that elevate marketing programs to best-in-class standards. As a savvy data-driven professional, I consistently monitor and analyze marketing campaign performance using advanced data analytics. This approach enables me to critically evaluate effectiveness, identify areas for improvement, and make data-driven decisions that resonate with the target audience. Being a fiscally astute leader, I've excelled in overseeing budgeting and resource allocation for diverse marketing activities, ensuring maximum impact and ROI. I'm driven by a passion for fueling marketing growth, and I believe in facilitating business expansion through the adoption of cutting-edge tools and strategies. 📈 NOTABLE CAREER ACHIEVEMENTS 📈 ✅ Played a pivotal role as the sole full-time in-house marketer for a multi-national brand with revenues exceeding $100MM annually. Spearheaded global brand strategy, ensuring consistent brand standards across all regions. Contributed to an astonishing 30% increase in revenue. ✅ Orchestrated end-to-end inbound and outbound marketing strategies across the Americas, resulting in approximately 15% revenue growth. Led all lead generation efforts and developed a dedicated infrastructure, including a separate website for the brand's end-user sales model. 🛠 TECHNICAL SKILLS 🛠 Email service providers (e.g., VerticalResponse, Constant Contact, Aweber, Zoho, Clickback), Salesforce.com (Certified Pardot Specialist), Salesforce Marketing Cloud, Google Analytics (GA-4), Google Ads, LinkedIn Ads, AdRoll, HubSpot, Seamless.ai, Zoominfo, Apollo.io, Growth-X, Zapier, Figma, Canva, Asana, Monday.com, HTML, SharePoint, digital publishing, and website platforms (e.g., Webflow, WordPress, Drupal, Kirby, Shopify). I invite you to connect with me to explore how I can add value to your organization and assist in achieving your marketing and business objectives. Feel free to reach out, and let's make growth happen together. Book a call: https://calendly.com/ashworthy/30min
• Utilize natural and social networks to acquire and retain clients. • Deploy expertise as a marketing communications consultant, digital marketer, marketing operations project manager, and marketing copywriter on a project basis. • Provide critical feedback to develop and preserve the messaging and voice of the brand. • Executed the ghostwriting of 3 non-fiction books (real estate, stock options, motivational) in the past decade. • Some clients have included Podhurst Associates, Raincity Marketing Group, Future Financial Partners, Tuscan Industries, and ESP Construction.
• Owned marketing and lead generation strategy and planning across digital and traditional channels. • Increased website traffic from organic social by 195%, engaged sessions by 46%, referral traffic by 44%, first visits by 32%, and email-generated MQLs by 30%, in the first 90 days • In the first 6 months, achieved organic increases of 700% in reposts, 577% in reactions, 373% in impressions, 200% in unique visitors, and 20% in followers on LinkedIn. • Collaborated closely with internal partners and executive management to design marketing campaigns, resulting in increased engagement and driving new business opportunities. • Optimized inbound and outbound marketing efforts, driving increased brand awareness and customer acquisition. • Spearheaded multi-channels campaigns to generate MQLs and nurture them through the funnel.