Greater Sydney Area
Having led, grown, and exited two of Australia’s most iconic food and beverage brands, my experience spans resourcing, scaling, investing, exiting and advising within the Food & Beverage industry and beyond. Today, along with being a proud father of four young girls, I am greatly enjoying leading the Darrell Lea / Rite Bite Group business. The Darrell Lea business means so much to Australians, it feels special to be a part of it. I am also an early stage investor and Chairman of the My Muscle Chef business. My journey so far..... At nudie Juice, I was the first employee, leading the sales and marketing function for the first six years before taking on the CEO role. In my six years as CEO, thanks to the efforts of the incredible team, nudie Juice grew from 3% market share to more than 30% and achieved the number one position in chilled juice in Australia. In January 2015 we sold the business to the Filipino food group, Monde Nissin. After taking a short sabbatical, Pacific Equity Partners brought me on to be the CEO of Pinnacle Bakery, a +100yr old bakery business supplying all major food manufacturers and retailers throughout Australasia. Within a year we acquired Allied Mills, and formed Allied Pinnacle with a turnover of circa $1bn+ per annum. As the CEO of Allied Pinnacle I was responsible for overseeing 2,500 staff across 7 iconic flour mills, 6 manufacturing plants, 9 distribution centres and a head office. I am extremely proud of what we were able to achieve in my 4.5 years of Allied Pinnacle. Through the efforts of an incredible team we were able to double profits, divest non-core assets, and significantly improve quality and capability whilst greatly improving our safety record. In 2019 we successfully sold Allied Pinnacle to the Nishin Seifun Group. I have been extremely lucky along my career, to have had a number of great people around me, assisting me along the way. This has encouraged me to now mentor a number of senior executives across a range of industries, which I thoroughly enjoy. I am most passionate about enabling businesses and people to achieve their potential.
#1 Manufacturer Globally 🏆 Soft eating liquorice 🏆 Chocolate enrobed liquorice bites/balls 🏆 Rocklea Road 🏆 All Sorts Our products are 100% proudly manufactured in Australia and New Zealand and are 100% palm-oil free! MAKING IT BETTER SINCE 1927!
Allied Pinnacle is a leading manufacturer of flour, bakery mix and bakery products employing approximately 3,000 people across Australia. Allied Pinnacle has a national footprint with flour mills spanning all capital cities sourcing wheat from the key growing regions across Australia and in turn supplying flour, bread and cake mixes to food manufacturers, large and small. In addition, Allied Pinnacle manufactures a wide range of bakery products including artisan breads, hot cross buns, cakes, cheesecake, cookies, pastries, croissants, muffins, donuts, scrolls, scones, bagels, eclairs, caramels, jams and various wet fillings. We supply these products to over 2,500 bakeries nationally including the in store bakeries at the major supermarkets. We are investing for growth in our core business through category-leading innovation and technology solutions, while embedding a world-class supply chain which can service more customers, more often. We are proud of our company and the people within it. As a team we provide the energy and expertise to deliver world leading innovation and the operational excellence required to meet the needs of our customers and consumers. Update: In April, 2019 we sold the Allied Pinnacle business to the Nisshin Seifun Group, in December 2019 I exited the business. I am extremely proud of what we achieved as a team and will never forget the experience and people I was lucky enough to work with and lead.
Chief Nudie (CEO) from July 2009 to July 2015. In this time nudie's market share grew from 2.8% to over 30%. Leading a team of smart, passionate people across R&D/NPD, Procurement, Manufacturing, Warehousing, Transport/Logistics, Sales, Brand/Marketing Management and Accounts/Finance. We also have great relationships with all retailers (big and small) and our suppliers including our fruit farmers. Nudie sold it's first bottle in January 2003, in the first week 40 bottles were sold and approximately 300 pieces of fruit were used to make them. Today, nudie uses approximately, 6,000,000 pieces of fruit per week of which +75% comes from Australia. In 2012 nudie was voted the 15th most desired brand in Australia, only one other Australian-owned brand ranked higher. We sold the business in January 2015. Amazing 12.5yr journey. http://www.afr.com/p/business/marketing_media/nudie_juice_romps_to_top_of_the_SZJeeSHIUpkdX3sTML0Y1I http://www.smh.com.au/small-business/startup/a-decade-of-nudie-20130610-2nzfc.html
Nudie's first employee. Chief of Sales and Marketing from February 2003 to July 2009.