James Waller

Associate Vice President, Sales

United Kingdom

About

Experience

  • SAGE Publishing (7 yrs 5 mos)
    • Associate Vice President, Sales
      Jan 2023 - Present · 3 yrs 7 mos

    • Director, Book Sales
      Mar 2019 - Present · 7 yrs 5 mos

  • Managing Director at Trigger
    Nov 2017 - Mar 2019 · 1 yr 5 mos

    Trigger is an up-and-coming independent publisher, wholly dedicated to mental health welfare for the global community. Definitive and user-friendly recovery and support books with a compassionate, straightforward and innovative approach, helping sufferers to recover from mental health issues.

  • Macmillan International Higher Education (5 yrs 5 mos)
    • Sales Director (Higher Education)
      Mar 2015 - Oct 2017 · 2 yrs 8 mos

      I lead the Higher Education global sales department at Macmillan International Higher Education, covering print, digital and subscription products: - Sales Strategy, set priorities and strategy for key regions and territories, working with regional sales managers, BDMs, agents and distributors - Digital Development, input on product development, sales strategy for existing digital products and implement various sales models for a range of digital products - Sales Analysis, of regional and product data, identifying market trends and monitoring profit performance - Performance Management, appraisals for direct reports and across the department. Setting and monitoring KPIs, personal objectives and development targets - HR, recruitment, development and training of the sales team

    • UK, Europe & Middle East Sales Manager
      Jun 2012 - Mar 2015 · 2 yrs 10 mos

      I managed a team of 12 sales representatives across all of the UK, Northern Europe and the Middle East, who sell higher education textbooks and institutional digital resources.

  • Palgrave Macmillan (4 yrs 2 mos)
    • Digital Sales Manager
      Jan 2011 - Jun 2012 · 1 yr 6 mos

      Develop our digital strategy, initiate digital pilots and trials and drive digital sales via student and institutional vendors.

    • Midlands Campus & Trade Sales Representative
      May 2008 - Jan 2011 · 2 yrs 9 mos

      Worked as a sales representative, selling textbooks to lecturers and booksellers on university campuses across the Midlands.

  • Business Development Manager at Croner, a Wolters Kluwer business
    Jul 2006 - Apr 2008 · 1 yr 10 mos

    B2B sales to SMEs and corporate customers of consultancy and print services in the areas of employment law, health and safety legislation and tax services.