James Russell

Human Behaviour in Transformation | Advisor to Boards & CXOs | AI Adoption, Change & Leadership | Global Speaker

United Kingdom

About

Transformation is accelerating. Human transition risks falling behind. Organisations are investing heavily in transformation: technology platforms, AI, new ways of working; but behaviour doesn’t always move with it. The plan is clear... so the execution should follow, shouldn't it? What we currently see is something getting in the way, and you can see it in the detail: ❓ Leaders are caught between opportunity and risk ❓ Adoption remains cautious ❓ Decision-making stalls ❓ Resistance is sensed, but not clearly understood The gap isn’t about capability. It’s about what’s happening between people. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗜 𝘄𝗼𝗿𝗸. I work with CXOs and senior leaders to make sense of the human dynamics behind change, so investment in transformation delivers the results expected. 𝗛𝗼𝘄 𝗜 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 Advise — Making the unseen dynamics shaping behaviour visible Coach — Helping leaders navigate pressure, ambiguity and transition Facilitate — Enabling honest, Adult conversations that surface resistance and unlock progress in teams 𝗠𝘆 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱 I've spent over 25 years inside organisations leading complex transformation learning what actually makes change work. 🎯 Programme Director and Transformation leader accelerating delivery and reducing cost in large organisations 🎯 Founder of a tech' start-up and Managing Director of £70m internet business 🎯 Extensive training in human behaviour, coaching and organisational psychology. Applying approaches such as Transactional Analysis and other behavioural frameworks in real organisational contexts 𝗪𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝗮𝘀 𝗮 𝗿𝗲𝘀𝘂𝗹𝘁 When the human dynamics are understood and worked with, we see: ✅ Faster adoption of systems and ways of working ✅ Better decision-making under pressure ✅ More ownership and accountability ✅ Less friction and hidden resistance ✅ Greater return on transformation investment If you’re investing in change but not seeing the shift you expected, it’s rarely the strategy or the technology. It’s what’s happening beneath the surface. Because beneath every transformation, it’s people - how they think, feel and relate - that determine what really changes.

Experience

  • Innovation Coach at EDII
    Dec 2025 - Present · 7 mos

    Facilitator and Coach for the EDII Digital Minds and Innovation Programmes. Digital Minds is a professional development programme created to support businesses in an ever-evolving, innovation-driven, and digitally complex world. It’s more than just a training course – it’s a catalyst for transformation within the insurance industry.

  • Senior Leadership and Transformation Consultant at Blue Heron Training
    Aug 2024 - Present · 1 yr 11 mos

  • Lead To Change Consulting (2 yrs 1 mo)
    • Founder & Speaker
      Jun 2024 - Present · 2 yrs 1 mo

      I work with organisations navigating complex change where strategy, technology, and people need to move together for progress to stick. I partner with executive teams, senior leaders, and change programmes during moments of transition: major transformation initiatives, new operating models, leadership shifts, and periods of uncertainty where clarity and alignment matter most. Drawing on over 20 years of hands‑on experience delivering large‑scale transformation, I help organisations create the conditions for change to land well. This includes strengthening leadership capability, building trust and psychological safety, and ensuring people are genuinely engaged in owning the change rather than resisting it. The work spans advisory, facilitation, executive coaching in role, and keynote speaking — always focused on helping leaders think clearly, make sound decisions, and lead change in a way that is both effective and human.

    • Founder - Next Chapter
      Sep 2024 - Present · 1 yr 10 mos

      Next Chapter is a private body of work focused on supporting people through major life and career transitions. I work with founders and senior leaders who have exited a business, stepped out of a long‑held role, or reached a point where success has outpaced clarity. The external structure has gone. The familiar identity no longer fits. And the pressure to rush into “what’s next” can be surprisingly strong. This work creates a calm, contained space to slow down, integrate what has ended, and make sense of the transition before re‑engaging. It focuses on disentangling identity and worth from performance or money, restoring clarity, and choosing the next chapter deliberately rather than reactively. The work is delivered through a structured 1:1 coaching relationship, designed to support reflection, integration, and thoughtful re‑orientation at moments that genuinely matter.

  • Founder — We.Are.Powerful (Non‑profit community & podcast) at We.Are.Powerful.org
    Nov 2025 - Present · 8 mos

    We.Are.Powerful is a not‑for‑profit community project exploring what it really takes to make meaningful change in life and work. Through a podcast and curated resources, the platform shares honest stories from people who have made step‑changes: tackling mental health, launching a business, choosing to thrive and not shrink away from adversity, influencing the communities and people they work with. The intention is to surface real lived experiences to normalise Change and inspire others to take small steps forward.

  • Associate Consultant at Folio Group Ltd
    Sep 2024 - Present · 1 yr 10 mos

    Leading and supporting Insurance sector client engagements including: - Commercial Lines Underwriting Transformation - London Market Claims - Software Product Development