Melbourne, Victoria, Australia
James Thornton is the first non-founding Chief Executive Officer of Intrepid Travel, the world's largest adventure travel company and a certified B Corp. Founded in 1989, today Intrepid is a purpose-led business with more than 32 offices around the world and it operates more than 900 small group adventures in 114 countries across all seven continents. TIME recognised Intrepid as one of its 100 Most Influential Companies in 2023, in recognition of the company's global growth and commitment to responsible travel. Hailing from the UK, James began his career in private client asset management before making a career change to join Intrepid Travel in 2005. Over the years, James has held a variety of senior roles in both London and Melbourne, including EMEA Regional Director, General Manager Global Sales, and Managing Director. Appointed as a Board Director in August 2015 and CEO in March 2017, James has been central in the growth of Intrepid, focusing on the dual objectives of growing the market for sustainable experience-rich travel and operating a company that balances purpose and profit. Under his leadership, Intrepid achieved B Corporation certification in 2018. His leadership was also instrumental in guiding the company through the COVID-19 crisis - notably by securing the business’ largest ever investment with French family business Genairgy in April 2021 - and leading the company to a record year of financial and impact results from 2023 to 2025. James is a member of the Executive Committee of the World Travel & Tourism Council, Young President’s Organisation and the Australian Institute of Company Directors. He was recognised as Australia's CEO of the Year at the 2024 Executive of the Year Awards.
Intrepid Travel is a world leader in experience-rich travel and has been taking travellers to discover the world's most amazing places for more than 37 years. The company’s mission is to create positive change through the joy of travel. Intrepid offers more than 1,150 trips on every continent and every one is designed to truly experience local culture. With its own network of destination management companies in 32 countries, Intrepid has unique local expertise and perspectives. Globally renowned as a leader in responsible travel, it became a certified B Corp in 2018. Find out more: https://www.intrepidtravel.com/annualreport