United Arab Emirates
I work with government and enterprise leaders to strengthen leadership capability, strategy execution, and measurable impact. As COO & Partner at Transform Alliance, I support organisations across the GCC, Africa, and Europe on senior leadership development, ROI and impact measurement, governance, and large-scale transformation initiatives. With over two decades of experience spanning leadership programmes, strategy execution, and complex, high-visibility engagements, I have worked closely with public and private sector organisations across banking, energy, utilities, logistics, and government. A core focus of my work is helping leaders move beyond activity and intention and into clear execution, accountability, and results — particularly in environments where credibility and outcomes matter. I value practical thinking, trusted relationships, and honest conversations, and I enjoy working with leaders who want to turn strategy into action. Always happy to connect and exchange perspectives.
We are a diverse team of consultants and industry professionals with a global mindset and a collaborative culture. We want to enable you Transform your industries Drive outstanding business performance Make a difference and improve the lives of people you touch in the process
ROI Institute, Inc., founded in 1992, helps organizations evaluate the success of projects and programs, including measuring the financial return on investment (ROI).
Successfully launch MEDEXPO Saudi Arabia, The International Healthcare Exhibition for Saudi Arabia with the support of the Ministry of Health, the Saudi Food and Drug Authority and the Jeddah Chamber of Commerce. Launch of SETS, the Saudi Education, Training and Supply Show with the support of the Ministry of Education Member of Launch Team for ABILITIESme. The first regional platform celebrating the potential and opportunities of the special needs communities. Exhibition Director of The Outdoor Design and Build Show and the Leisure Show Exhibition Director of MEC/PMV
Group Exhibition Director