Cardiff, Wales, United Kingdom
With over a decade of experience in sales operations, I am a strategic and operational leader who drives revenue and efficiency for Saas tech companies. As a business partner to sales leaders with regional and global remits, I provide data driven insights, develop effective strategies, and implement process improvements across sales and partnership teams. Some of my key achievements include creating a companywide data management policy, providing key analysis that directly improved SLA and qualification of leads, and bringing a more data-driven approach to territory definitions and annual planning. I am motivated by collaborating with sales leaders to improve their team's performance, whilst aligning with their vision of empowering enterprises with cutting-edge technology.
Vasion enables organizations to digitize content and automate workflows to drive compliance, scalability, and accountability...making digital transformation attainable for everyone. Senior regional revenue leader, partnering with EMEA & APAC sales leadership to drive execution, predictability, and growth. ● Partner with regional sales leaders to define and execute go-to-market strategies across multiple countries, aligning with global and EMEA leadership priorities ● Act as strategic advisor and Chief of Staff to the Managing Director, supporting regional revenue growth, prioritisation, and execution cadence ● Lead forecasting, reporting, and performance management, providing monthly and quarterly visibility into pipeline health and revenue risk ● Actively support complex, high-value deal cycles, advising on deal strategy, pricing, risk mitigation, and close planning ● Foster a culture of collaboration and accountability across Sales, RevOps, Marketing, and Finance Key Impact ● Reduced enterprise quote turnaround from 2–3 weeks to same day, directly improving deal velocity and close rates ● Improved forecast accuracy to within 10% through structured pipeline reviews and forecasting cadence ● Implemented a country-pod GTM model, improving collaboration and ownership across regional markets ● Led territory design, quota allocation, and compensation planning to support scalable regional growth
Scandit empowers frontline workers with Scandit Smart Data Capture Business partner to EMEA Enterprise Sales and Global Inside Sales in a high-growth enterprise SaaS environment. ● Supported Sales Directors with regional performance management, target setting, and pipeline strategy ● Partnered closely with sales leaders to improve execution against revenue goals through data-driven insights ● Played a key role in annual planning, territory strategy, and quota setting ● Collaborated with RevOps and Sales to improve tooling, reporting, and process scalability Key Impact ● Improved lead qualification and SLA adherence by 25%, increasing pipeline quality and conversion ● Delivered territory and coverage optimisation that improved sales productivity across EMEA ● Established repeatable, data-driven reporting used by senior sales leadership
Druva is the leading provider of data security solutions, empowering customers to secure and recover their data from all threats. Worked directly with the CRO and executive leadership to drive global revenue performance. ● Led initiatives focused on sales productivity, forecasting, and rep effectiveness ● Provided executive-level insights into pipeline health, ramp performance, and revenue risk ● Supported sales leaders with hands-on execution, process improvement, and enablement Key Impact ● Reduced SMB rep ramp time from 9+ months to under 3 months, materially increasing revenue capacity ● Implemented improved forecasting processes and tooling to support predictable growth
Regional role supporting EMEA & APAC sales leadership and partners. ● Supported regional market expansion through territory strategy and partner enablement ● Improved forecast accuracy to within 10% ● Led AWS Marketplace rollout, unlocking new enterprise deal paths
Global role responsible for pricing strategy of flagship product. ● Accelerated deal sign-off from 1 week to same day. ● Increased revenue and protected margin for the company resulting in YoY growth of 30% ● Reduced time to sale by 50% using a "self-service" model. ● Increased win rate with competitive pricing analysis, by 50%