Omaha Metropolitan Area
SPIRIT OF AN ENTREPRENEUR WITH THE EXPERIENCE OF INDUSTRY LEADING COMPANIES Passionate entrepreneurial sales and commercial leader with an MBA in finance and marketing and 20+ years of experience showing profitable top and bottom-line growth. Champion for customers, strategic planning, talent development, lead acquisition, new product innovation, digital strategy, and elevating the customer experience. Professional Summary (continued): Experienced in developing and executing go-to-market strategies across multiple channels—including coffee and specialty beverages, functional and health drinks, retail, grocery, convenience, club, and foodservice—with full P&L accountability. Adept at managing complex distributor and broker networks such as Sysco, US Foods, UNFI, KeHE, and C&S Wholesale, while driving key account management, trade marketing, and high-impact customer programs that increase revenue, margin, and brand equity. Skilled in strategic storytelling, brand building, product innovation, digital marketing, e-commerce, influencer and social media campaigns, and leveraging consumer insights and market analytics to guide decisions. Data-driven and results-oriented, combining financial discipline in pricing, trade spend, and ROI-focused strategies with demand generation, customer acquisition, and retention initiatives. Collaborative, cross-functional leader with experience partnering with marketing, R&D, and operations teams to deliver measurable business outcomes. Passionate about growing brands, leading high-performing teams, and developing meaningful partnerships that move the needle. Key Industry Clients & Companies: Starbucks, Dunkin’, Peet’s Coffee, Dutch Bros, Scooter’s Coffee, Tim Hortons, Costa Coffee, Caribou Coffee, Biggby Coffee, Blue Bottle, Stumptown, Lavazza, La Colombe, Rishi Tea, Teavana, Tazo, Teapigs, Jamba, Smoothie King, Tropical Smoothie Café, Suja Juice, Health-Ade, Bai, Califia Farms, Oatly, Chobani, GT’s Kombucha, Kevita, LaCroix, Red Bull, Monster Beverage, Coca-Cola, PepsiCo, Keurig Dr Pepper, Whole Foods, Sprouts, Trader Joe’s, Target, Costco, Sam’s Club, Kroger, Albertsons, Safeway, Publix, Meijer, Giant Eagle, H-E-B, Food Lion, BJ’s Wholesale, Panera, Einstein Bros, McDonald’s, Wendy’s, Subway, Chick-fil-A, Marriott, Hilton, Hyatt, Four Seasons, Compass Group, Sodexo, Aramark, Nestlé, Kraft Heinz, Conagra, General Mills, Hormel, Mondelez, Unilever, Danone, Reckitt Benckiser, McCormick & Company, Campbell Soup Company, Halo Top, Vital Proteins, Perfect Snacks, RXBar, Hint Water, One Brands.
Fractional VP services group providing senior commercial leadership to food & beverage brands seeking VP-level expertise at a fraction of traditional overhead. Partner with companies across foodservice, retail/CPG, and eCommerce to build go-to-market strategy, scale sales execution, and drive revenue growth. Service Model: Embedded fractional leadership (full email, CRM, and strategy access) for clients scaling from $5M–$75M+ in revenue. Typical engagements focus on: • Go-to-market strategy & execution across retail, foodservice, and eCommerce channels • Sales team rebuilding and performance optimization • Pipeline and account development (new business, expansion, retention) • Broker/distributor network management and national account scaling CLIENT ENGAGEMENTS: • The Frozen Bean / Harmony Matcha Tea – Rebuilt foodservice go-to-market strategy and sales team; scaled retail distribution through national broker network partnerships. • The San Franciscan Roaster Co. – Reversed declining revenue through pipeline rebuilding and disciplined sales execution; expanded new business across key accounts. • milkadamia - Scaled foodservice distribution nationally through new account development and strategic partnership expansion.
Summary: Led go-to-market strategy and execution across retail/CPG, foodservice, and eCommerce channels, reporting directly to global CEO (Singapore). Owned P&L performance, sales budgeting, and revenue forecasting for all off-premise business. • Key Accomplishment: Reversed multi-year highly negative EBITDA trend, turning it into an upward trending positive EBITDA business in under 1 year with renewed excitement, new product launches, and +30% to +45% topline trajectory. • Rebuilt a shattered team, developing a strong foundational management team through the recruitment, hiring, and training of industry leaders across all functional areas. • Overcame the strategic loss of our (3) top customers through the acquisition of new key customers, including: Costco, UCLA, Sysco, and Amazon.com (Other customers included: Hilton, TGIF, US Foods and many others)
Summary: Successfully grew key accounts, regional sales and eCommerce throughout the total US with a core team of sales and service professionals utilizing multiple routes to market including: direct, dealers, eTailers, rep groups, roasters, consultants and others. •Key Accomplishment: Broke the historical regional sales record by 15% by implementing a strategic sales strategy and moving away from a ‘fire-drill mentality’ and targeting high value, high potential accounts while maximizing efforts towards high margin products. • Developed new pipeline opportunities by hunting and opening the largest number of new key accounts in Franke Coffee Systems history through cold calls, cold emails, and sheer tenacity • Significantly reduced group travel expenses by reorganizing the regional sales team and rep group network and matching individual strengths and connections against key customers and regions. • Headed the Salesforce CRM selection and adoption to better manage leads and opportunities which resulted in increased close rates, better upward visibility, and smoother account transitions. • Customer Base Included: Murphy USA, Maverik, Casey's, QuikTrip, Allsup’s/Yesway, Amazon (Fresh/Go/.com), Marriot, Restaurant Brands International (All RBI Brands), Cracker Barrel, Wegman’s, and many more
Summary: Led the development and go-live launch into retail, eCommerce, and foodservice; drove sales from nothing to exceed year 1 targets by gaining access into 100% new accounts. • Customer Base Included: Kroger, Albertson’s, Safeway, Whole Foods, Sysco, The Fresh Market, Amazon.com, and more broadly throughout the natural and independent channel.
Summary: Responsible for the general management of our branded, private label, and ingredient business in the direct-to-retail and ecommerce channels, overseeing sales, marketing, and finance; reversing a declining bottom-line trend to show positive growth for the first time in several years. • Grew overall business by 10% annually through the management of the retail team which included (9) sales and (4) marketing team members, selling into over 100 retailers and retail distributors in grocery, club, drug, and specialty accounts across US and Canada. • Achieved 18% growth with direct accounts (Costco and Trader Joe’s) by increasing the depth and breadth of relationships while driving and enhancing top-to-top communication. • Garnered $500K in sales in the first 2 months and eventually reached over $20 million annually by partnering with Mondelez and launching Oreo hot chocolate into retail, foodservice, and the convenience channel. • Revamped the retail sales structure and led the transition to a national broker network to maximize effectiveness, reduce conflicts, and drive emphasis on our strategic product lines. • Customer Base Included: Costco, Walmart, Sam's Club, UNFI, KeHE, Safeway/Albertsons, HyVee, Kroger, Whole Foods Market, Publix, Meijer, Trader Joe's, and many more.
Summary: Oversaw all marketing and eCommerce activities, leading a team of up to (18) people including brand management, product development, marketing, eCommerce, and creative design throughout retail, foodservice, and eCommerce as the division grew from $50 to $500 million. • Generated 20% in incremental revenue through the development and launch of over 100+ new branded items in multiple technologies including plant-based proteins, frozen soups, teas, cocoas, nutritional beverages, syrups, smoothies, sauces, breaders, batters, frappes, and frozen yogurts. • Added $4 million in revenue in the first year by leading the launch of an eCommerce multi-brand platform (www.kerryfoodservice.com) with coordinated social and digital ad programming and SEO optimized content plan. • Led the sales and marketing integration of 6 acquisitions multiple product types, technologies, and company sizes while acting as the business lead for employee communications, reorganization, SKU rationalization, and new procedure rollouts. • Increased global brand sales by over 10% through the creation of our first globally consistent brand look and feel which included global training, new premium packaging, and an updated logo for our flagship beverage brand • Doubled sales in the Specialty Gourmet channel by leading a small (2) person sales team to expand rep group coverage and develop permanent displays at key show locations. • Increased on time in full (OTIF) delivery of our branded products to over 95% by initiating a sales and operations planning (S&OP) process with input from multiple functional groups and moving away from a made-to-order (MTO) mentality.