Germany
creative of multi category apparel and fabrics creation. Knowledge and understanding of product regulations for various sports and how this connects with athletes and Consumers. Involved in the creation of 2 apparel innovations at Nike and puma. Understanding of the sportswear and performance apparel market, able to adapt to different process's and technology that evolve our industry. Interested in Insightful research and innovations to improve performance of product and create product stories with an emotional connection to excite the consumer, creating ways of making a brand impact through product story telling. sweating the details is a passion.
Creative Direction and design, covering Sport such as Football, Handball, Rugby, Padel, sport retail and Newline Running. Covering men and women’s wear.
Lead a small team of designers to re-establish the brand across various sports. Improved the presentation standard and enhanced the product creation process from design to supplier. Created a sub brand to target a new consumer. Established a casual line in natural sustainable fibres, created a set of fabrics and Jacquards for rugby from reclaimed ocean plastic and introduced a performance running line. Collaborated with female Australian Olympic athletes and other Australian brands.
implementing the innovation of Evoknit into global sports. Collaborate to improve process and products, introduced a base style system to speed up the sample/development process. Improved the product presentation process and started the implementation of 3D (Lotta) Be a lead for apparel designers, Communicate to PLM and developers both in Europe and Asia. Present lines at global meetings to different markets. Work in factories to create product. Speak with Professional athletes for insight into product.