United Kingdom
👋🏼 Hi, I’m James 🏙️ Based in London and the South of England, I’m an Optimisation Manager passionate about using data to drive smarter marketing decisions and business growth. My experience spans digital marketing, performance analysis, and campaign optimisation, where I combine creative strategy with analytical precision to deliver measurable impact. 📊 Currently, I work at PHD Media, optimising paid media performance across channels and building data dashboards that increase visibility, efficiency, and insight for internal teams and clients. Prior to this, I managed PPC and SEM campaigns at Ziggy for a range of B2B and B2C brands, delivering data-led performance analysis and budget pacing solutions that informed real-time decision-making. 🚀 Alongside my professional work, I continue to develop Stay On Route, a student-focused hospitality app that connects small local venues with their communities, an experience that has strengthened my entrepreneurial mindset and understanding of growth marketing. 🎓 I graduated from the University of Kent with a 2:1 BSc (Hons) in Business Management, where I focused on strategy, digital innovation, and marketing applications. 💡 Areas of expertise: Campaign Optimisation, Paid Media Strategy, PPC, Google Ads, Meta Ads, LinkedIn Ads, Data Analysis, Dashboard Creation, and Visualisation. 🏔 Outside of work, I’m a keen traveller, skier, and gastronome who enjoys exploring new cultures and cuisines.
• Led PPC and SEM campaigns for B2B Enterprise clients within the Real Estate, Cyber Security, and SAAS Industries. • Proactively executed deep-dive analysis and performance optimisations, from search-term reviews to audience segmentation, uncovering actionable insights that significantly enhanced targeting and ad impact. • Strategically optimised budget pacing and adjustments, to ensure campaigns consistently met or exceeded client targets. • Effectively utilized HubSpot and other CRMs to prioritise revenue as a main KPI, ensuring a holistic view of performance across the entire funnel and facilitating strategic decision-making to enhance ROAS. • Corresponded directly with international clients through strategic consultations, delivering insightful performance updates and data-driven recommendations to elevate their marketing strategies.
• Established a marketing advertisement platform app, to allow small hospitality businesses to connect with their local student communities. Including social profiles and key dynamic and live offers through push notifications • Conceptualised and designed the app’s UX and UI as well as the digital content on the company’s website, with a key focus on promotional videos and legal documentation • Organise and continue to manage the company’s multi-platform social media strategy using various marketing tools • Monitor and analyse the app’s key performance indicators through the Google Analytics platform, including the development of essential insight panels and customised dashboards • Interviewed by BBC South and Heart FM, for the apps growing interest and support in helping the local community
• Managing PPC and SEM campaigns across social media platforms for an array of B2C and B2B clients. • Co-ordinating the reporting of clients' paid media performance. Responsible for the company's database management including data cleaning, visualisation, and API automation software to ensure data is live, accurate and efficient. • Delivering focused analysis and optimisations through the reporting of platform data. Identifying key KPIs, setting metric benchmarks, and analysing specific key components to allow for strong evidence-backed recommendations. • Maintaining and overseeing the regular monthly budgets for clients. Ensuring even pacing across all client paid media accounts, implementing a custom tracking report to allow for efficient formulated results. • Corresponding directly with international clients, organising and presenting performance meetings with regular consultations of the brands' strategy including budget splits, asset proposals and A/B testing.
• Rotated within the finance sub-departments: Management Accounts, Legal, Accounts Payable, Accounts Receivable, and Stock Control. Advancing communication, analytics and data skills. • Held sole responsibility for 25 month-end analysis tasks; including five KPI reports of the company’s physical stores • Performed an essential role in the Dune Finance Budget Team, assigned the update and analysis of the 70 interconnected financial models, and produced a live final budget presentation for the senior leadership team • Achieved Employee of The Quarter for an ability to swiftly adapt to a variety of roles across a multitude of departments