James G.

Luxury Hospitality Executive / President & CEO / Managing Director / Forbes Five Star Operations

United States

About

I am a performance driven Luxury Hospitality Executive with more than 35 years of experience leading some of the world's most decorated, complex 5-star resorts, country clubs, and asset portfolios. Throughout my career, my focus has been on a single, unwavering objective; maximizing owner ROI and driving massive EBITDA growth while fiercely protecting the high-touch human connection that defines true luxury. I operate with precision, whether spearheading a $40M resort renovation, managing a massive asset portfolio yielding $200M+ in peak revenue, or scaling a property's EBITDA from $2.3M to $44M, I build cultures centered on accountability, pride, prestige, and relentless execution. I don't just manage luxury properties; I position them for the future. Today, I advise ownership groups and ultra-luxury brands on asset optimization, complex human capital strategies, and the responsible integration of emerging AI technologies to streamline back-of-house logistics without sacrificing Forbes Five Star guest experiences. CORE COMPETENCIES -Financial Mastery: EBITDA Maximization, P&L Optimization for large scale operations, Revenue Growth & Cost Controls -Luxury Standards: Forbes Five-Star Training, SOP Development, Quality Analysis -Talent & Culture: Executive Coaching, Culture Transformation, Employee Retention -Asset Development: Large-Scale Renovations, New Construction, CapEx Budgeting -Operations: Resort & Club Membership, High-Volume F&B, Residential & Rental Programs -Innovation: AI Strategy & Integration, Labor Relations, Culture Transformation

Experience

  • Principal at Luxe Hospitality Advisors
    Jan 2024 - Present · 2 yrs 7 mos

    Retained by ownership groups and ultra-luxury brands to provide elite task force leadership, operational turnarounds, and financial optimization strategies. • Served as Task Force Managing Director with Salamander Hotels and Resorts for three high-stakes assignments in Aspen, Colorado, and Washington, DC. • Advise ownership boards on navigating digital transformation, including the responsible integration of AI to streamline back-of-house logistics and enhance predictive guest personalization. • Advise ownership boards on complex employee relations strategies, including successfully navigating and negotiating with labor unions to protect asset profitability and operational harmony. • Partnered with asset managers to audit financial statements and deploy aggressive EBITDA maximization strategies. • Engineered comprehensive sales and marketing overhauls, utilizing STR and Delphi data to optimize marketing spend and scale high-volume catering/sales revenue. • Evaluated infrastructure and preventative maintenance systems to author highly accurate, long-range capital plans for ownership.

  • President and CEO at Garden of the Gods Resort and Club
    Sep 2018 - Dec 2023 · 5 yrs 4 mos

    Scope: 117 keys | 3,500-member club | 27 holes of golf | 22,000 sq. ft. meeting space | Integrated medical facility Directed all operations and the strategic direction of this luxury boutique resort, club, and wellness facility. • Financial Performance: Achieved budgeted EBITDA every year of employment, including navigating the complexities of the 2020 COVID-19 pandemic. • CapEx Project Leadership: Spearheaded a $40M renovation, collaborating with architects and general contractors to complete the project on time and on budget. • Asset Diversification: Managed the construction of 20 three-bedroom casitas, successfully selling them to private investors with integrated rental contracts. • Culture & Quality: Implemented a complete cultural reimagining centered on a new Vision, Mission, and Core Values. Instituted Forbes Five-Star departmental service manuals and SOPs property-wide. • Global Accolades: Earned Yelp’s #1 Hotel in 2022; TripAdvisor Travelers' Choice (Top 10% Worldwide) 2020–2023; and USA Today's #1 Best Wedding Destination in the U.S..

  • Vice President of Operations - Hotels and Golf at Sea Island Company
    Jan 2012 - Aug 2018 · 6 yrs 8 mos

    Scope: World’s most decorated Forbes resort company with four Five Star awards | 5 lodging products including 2 Forbes Five Star hotels, Five Star | $200M+ peak revenue | 1,000+ total keys | 5,500 members Directed expansive resort operations across a sprawling, world-class resort portfolio. • Unprecedented Profit Growth: Skyrocketed EBITDA from $2.3M on $116M in revenue (2012) to a staggering $44M on $203M in revenue by 2018. • Comprehensive Portfolio Oversight: Directed luxury operations for The Cloister (267 rooms), The Lodge (43 rooms), and The Inn at Sea Island (85 rooms) as well as 4 championship golf courses, including the PGA tournament Seaside & Plantation courses, the Golf Performance Center and the private Ocean Forest Club. • Residential & High-End Rentals: Managed The Cottages at Sea Island, encompassing 146 luxury homes and 700+ keys in a home rental program, alongside an Exclusive Resorts service contract for 24 four-bedroom luxury homes. • Logistical Operations: Directed resort-wide Engineering Operations across 23 building properties, a massive 4-million-pound laundry operation, and a transportation division featuring 200 vehicles. • Workforce & Expansion: Managed a 100-room / 200-bed employee housing operation and provided operational oversight for a $40M guest room and function space expansion of The Cloister completed in 2016.

  • Hotel Manager at Trump Soho Hotel
    2010 - 2011 · 1 yr

    Retained on an exclusive executive contract to command all high-volume Rooms and Food & Beverage operations for this prominent luxury hotel.

  • Managing Director and Partner at Southern Management - The Residences at Biltmore
    2006 - 2010 · 4 yrs

    Orchestrated the grand opening and ongoing operations of a luxury 114 all-suite property with exclusive concierge services. Property consistently ranked #1 in the market on TripAdvisor and Expedia during tenure.