James Frampton

Chief Revenue Officer

United Kingdom

About

Strategic leader with over 30 years of experience in B2B technology businesses, specialising in GTM Transformation / International Scaling. Proven track record working with executive teams through growth strategy, M&A integration, and exit strategy. Brings an independent, objective lens to process, governance and risk, with a commitment to long-term stakeholder value. Core competencies: Strategy & Growth: Leading market entry into EMEA/APAC; overseeing revenue growth Commercial Acumen: Creating / Managing GTM teams with revenues from $10m to $130m, Transformation: Guiding legacy businesses and customers from traditional on premise technology / solutions through to cloud and AI adoption

Experience

  • Chief Revenue Officer / Sales leader for high performing revenue teams at Sales Leader / Advisor / Coach
    Apr 2026 - Present · 4 mos

  • SugarCRM (6 yrs 6 mos)
    • Chief Revenue Officer
      May 2024 - Feb 2026 · 1 yr 10 mos

    • SVP & GM International, SugarCRM
      Oct 2023 - May 2024 · 8 mos

    • SVP & GM EMEA
      Sep 2019 - Oct 2023 · 4 yrs 2 mos

      CRMs should provide users and management with insight and not be seen as a necessary evil data entry system just in case someone leaves the organisation. Having been a 2x exec sponsor of the market leading CRM I find it amazing that they still fail to meet expectation. SugarCRM is built on 4 pillars which we believe differentiate SugarCRM against our legacy alternatives. With SugarCRM you will achieve a) A Time-Aware CX Platform; b) No Touch Information Management; c) Continuous Cloud Innovation; d) Customers For Life

  • Vice President EMEA at Saba Software
    Aug 2016 - Sep 2019 · 3 yrs 2 mos

    Heading up the new business sales team here in EMEA for customers looking to take advantage of HCM and Talent Management with Learning at its core. Powered by Saba Cloud, our highly scalable platform exceeds industry security and reliability standards. With over 2,200 customers and 31 million users across 195 countries and 37 languages, Saba helps the worlds most well known brands adapt to the future of work by enabling the continuous learning, engagement and development of everyone in their people network, including employees, partners and customers.

  • General Manager EMEA at Precise Business Solutions
    Dec 2015 - Jul 2016 · 8 mos

    Launching the EMEA Operations for Precise Business Solutions, Global Partner of the Year 2013 & 2014 for Epicor Software. Our goal is to help provide local support to existing Precise & Epicor Customers in the region while expanding our footprint locally to new customers. We utilise our own solutions such as Precise Point of Sale and Advanced Requisition Management, while exploiting the industry leading ERP platform from Epicor Software.

  • Vice President Sales - EMEA at Epicor Software Corp
    Feb 2010 - Nov 2015 · 5 yrs 10 mos

    I am entrepreneurial, passionate and innovative. While retaining the highest integrity, I thrive in an environment to deliver results to both my organization and for our many thousands of loyal customers which ultimately brings success to all! I have been in the enterprise applications industry for 25+ years. I bring many years of foresight in expanding business across multiple countries and cultures. I am happy trailblazing into new geographies,when it makes sense to do so, while leading established customer direct teams and engaging partner channels across EMEA & India. Today, I am responsible for the revenues driven from our EMEA business. This includes administering our EMEA channel partner program and leading direct business operations (new business & existing customers) across Europe, Middle East, Africa & India. Day-to-day activities include: - Working with Corporate Leadership Team for defining and executing on International Sales Strategy - Launch new EMEA Channel Program & Operations - Positioning, Measurement & Recruitment - Manage remote teams of Direct & Indirect quota and non quota carrying resources - Participate in media events promoting the Epicor brand, and that of its' partners - Work in the field with partners to ensure a positive customer experience is delivered - Working with other functional areas within Epicor such as Professional Services, Customer Support, Localization Development & Marketing