Metro Manila, National Capital Region, Philippines
Results-driven growth, brand, and marketing leader with experience across brand management, performance marketing, omni-channel strategy, funnel optimization, and venture building. Built and scaled brands and revenue programs across corporate and entrepreneurial settings; known for translating business goals into measurable execution through KPI systems and cross-functional operating rhythms. AI-enabled operator who builds scalable system templates, SOPs, and playbooks to standardize execution, accelerate learning cycles, and improve funnel accountability.
Welcome to Dotted: The Branding Studio! 🙌 We are a creative agency that specializes in providing branding, video, and graphic design solutions for small and medium businesses. At Dotted, we know how important it is for your businesses to stand out amongst the competition and make a lasting impression. That's why our creative team of branding experts use their creative skills and experience to help you create a unique and distinctive brand identity. We understand that as a business, you have different needs so we make sure to create custom solutions that will best fit your business and its goals. We provide branding, video and graphic design services for everything from logo design to website design to video production. We also offer various digital marketing services such as social media management, content creation and website optimization. We are passionate about creating the perfect branding for you and your business. Our team is friendly and approachable and we are committed to providing the best customer service. We believe that our attention to detail and our commitment to delivering top-notch creative solutions will help you to create an impactful brand presence. If you are looking for creative solutions for your small or medium-sized business, then look no further than Dotted: The Branding Studio! We are here to help you create a unique and memorable brand that you and your customers will love. 🖌️
Directs growth strategy, new venture development, and full-funnel optimization for a digital/hybrid pawnshop ecosystem. Strategic Growth & Business Modeling New Venture Architecture: Conceptualized and structured PawnHero Luxe (Store & Loan) and PawnHero API (Digital Franchising), designing the commercial frameworks and revenue pathways for scalable expansion. Financial Planning: Authored the 2026 Annual Business Budget and Marketing Strategy, aligning channel allocation, CPA projections, and revenue targets with operational capacity. Record Demand Generation: Scaled Meta performance campaigns to a peak of 91,133 site visits (Jan 2026), maintaining high volume despite strict Google policy restrictions on pawnshop advertising. Funnel Engineering & Optimization Full-Funnel Diagnostics: Engineered a tracking framework (Traffic → LPV → Form → Ticket) that identified structural conversion leaks, leading to a strategic pivot in lead capture mechanics. Channel Transformation: Successfully transitioned underperforming web traffic to a high-engagement Messenger-first "Catch Basin" system, improving lead quality and real-time interaction efficiency. Automation & Integration: Led the roadmap for automation, streamlining lead routing and ensuring 24/7 responsiveness across FB, IG, and Messenger. Governance & Leadership Operational Infrastructure: Established the company’s first structured Growth Audit protocol, implementing end-to-end transparency across Marketing, Product Tech, and Customer Service. KPI Standardization: Implemented a unified KPI scorecard and reporting cadence in a previously non-standardized environment to drive data-backed decision-making. Cross-Functional Alignment: Spearheaded the Q1 2026 Strategic Priorities, aligning creative and technical teams on a "Lead-First" execution model to reduce CPA and improve loan conversion.
Key Responsibilities & Achievements: ► Reported directly to the Directors, Executives, and Owners of the company, ensuring alignment with top-level vision and objectives. ► Created and executed branding, marketing, and sales strategies for multiple property developments. ► Oversaw the property management team, ensuring service excellence and operational efficiency. ► Proactively initiated and led strategic meetings to drive project momentum and cross-department coordination. ► Played an active role in the development and planning of properties, from concept to market launch. ► Achieved an increase in sales of 456.19% vs. 2024 through targeted campaigns and process optimization. ► Managed lead generation and client acquisition programs, resulting in a steady pipeline of qualified prospects. ► Designed and improved Service Level Agreements (SLA) to enhance client experience and operational clarity. ► Oversaw budget management, monitoring cost vs. revenue and EBITDA to ensure profitability. ► Conducted market research and competitive analysis to guide product positioning and pricing strategies. ► Strong knowledge of construction processes, project financials, and sales and marketing coordination, construction management, financial planning, sales coordination, and customer service ► Managed end-to-end network development, involving commercial, residential, and food service locations Notable Impact: ✭ Successfully combined brand strategy with sales enablement, resulting in record-breaking sales growth within the first two quarters. ✭ Strengthened operational structure by aligning marketing, sales, and property management under unified strategies.