Barcelona, Catalonia, Spain
I am an educational content specialist with 20 years of experience evolving alongside the industry—from traditional print to global co-edition management and now, digital learning design. Currently, I lead Learning Design at Winfocus, applying my background in pedagogy and content development to medical education. At the same time, through James Clement Publishing Services, I provide specialized editorial consultancy for international co-edition series and manage the 'My First Discovery' rights. My expertise lies in making complex information accessible, whether it’s adapting children’s non-fiction for global markets or building scalable e-learning frameworks.
Editorial & Content Development - End-to-End Project Management: Full-cycle editorial oversight for children’s non-fiction and ELT course series. - Pedagogical Structuring: Expert development of multi-component courseware for Science, Social Sciences, and the Arts. - Pre-Press & Production: Management of high-volume title lists (100+ titles) from manuscript to print-ready files. - ESOL Market Adaptation: Specialized localization of educational content for the specific market requirements, notably in South East Asian markets. Digital & Audio Innovation - Audio Content Production: Development of audio assets for young learners using page-recognition technology. - Multi-Modal Integration: Creating tailor-made audio apps and content for "talking pen" technology. Digital Strategy: Implementation of online course series and digital publishing workflows. Marketing & International Rights - Rights & Co-edition Negotiation: Facilitating distribution and co-edition agreements in in English and ESOL markets globally. - Strategic Marketing: Designing comprehensive sales strategies and promotional materials that drive unit growth. - Global Market Entry: Providing consultancy for publishers looking to expand their footprint in the ESOL and bilingual education sectors.
Sales, Marketing and Rights: • Negotiated rights, co-edition and distribution agreements in South East Asia, Australia and US. • Implemented marketing and sales strategy leading to sales of 500K+ units. Editorial: • Responsible for pre-press and print production of 100+ children’s titles. • Developed and produced audio content for young learners of English in South-East Asia for use with page recognition technology on a tailor-made audio app and with talking pen technology.
• Designed company website and promotional materials. • Responsible for pre-press and print production of 100+ children’s titles. • Developed and produced audio content for young learners of English in South-East Asia for use with with talking pen technology.
• Co-ordination of editorial projects • Specialisation in ELT and CLIL teaching materials (12+ years experience) • Conceptualisation, creation and revision of content-based materials • Creation and revision of online or digital courses • Assistance with all stages of project development
• Course content creation for bilingual schools at Primary and Secondary level in Spain. • Developed multicomponent course series for Science,Social Sciences and Arts in English. • Managed editorial team. Coordinated with production, marketing, design and sales departments.