London, England, United Kingdom
Dynamic and collaborative Agency Development Partner with a proven track record of driving proactive brand solutions across the News UK portfolio (digital, social, print, and audio). Trusted partner to senior agency leaders (CSOs, Heads of Planning) at top-tier networks including Zenith, Spark Foundry, Starcom, and The7Stars. Expert at translating deep consumer insights and societal trends into successful, multi-platform campaigns for major brands like Lloyds Bank, Sky, Brown Forman and Aviva, translating to substantial investment growth. Key Expertise: Strategic Collaboration: Consultative relationship building with senior agency stakeholders. Data & Insight Application: Balancing data science with emotional intelligence to predict consumer behaviour. Future-Proofing: Actively upskilling in Gen AI business applications (external qualification) to enhance campaign creation. Leadership & Mentorship: Cultivating internal talent and leading cross-functional problem-solving sessions.
As an Agency Development Partner, I drive business growth by combining data-driven insights with creative collaboration. Partnering closely with senior planning and strategy divisions across top London agencies—including Zenith, Spark, Starcom, and The7Stars—I use a consultative approach to identify early-stage brand needs and translate them into impactful campaigns. My work spans high-profile clients such as Lloyds Bank, Sky, Edrington Group, Brown Forman, Ferrero Aviva and Santander. Leveraging the extensive News UK portfolio across digital, social, print, and audio, I map out multi-platform strategies that connect brands with highly engaged audiences. By balancing the "science" of data with the "art" of human emotion, I track the cultural mood to give clients a distinct competitive edge. A proactive self-starter and thought leader, I regularly contribute to industry panels and commentary. To ensure my strategies remain at the cutting edge, I am currently completing an independent qualification in the business applications of AI, seamlessly integrating Gen AI into my strategic toolkit. Internally, I am deeply committed to mentorship, leading collaborative sessions to solve business challenges and develop internal talent.
• Led team responsible for generation of c. £1m annual turnover • Developed business approaches to harness data driven solutions to maximise investment across print, digital, response / performance. • Provided my knowledge and experience for creative solutions proposals to hit campaign KPI's resulting in investment growth. • Use data to analyse needs and provide tangible, rational responses to fulfil and exceed objectives • Work directly with clients and agencies, high level of industry contacts • Create and confidently deliver bespoke presentations, highlighting the use of data to harmonise channel choice, discuss and factor impact of social strategy / mobile
• Managed and developed the team to identify and exceed in their roles. Also responsible for budgeting, forecasting and delivery of c. £12m annual revenue, regularly exceeding expectations. Passionate about development and growth of the group. • Alongside the principle role I successfully ran an agency display team, managing c. £14m across Zenith, Maxus and Starcom amongst others (12 months) • Managed and delivered core trading contracts at both agency and individual brand level. Develop, negotiate and manage trading packages with key agencies resulting in double digit growth year on year • Ensure the full suite of products was harnessed by the clients, curating clear and actionable approaches to specific brand impact at both performance and branding stages. Worked on launch of MailPlus, the mobile channel of the newspaper • Devised and delivered presentations on a frequent basis and contribute to industry discussions • Harnessed data as a resource for learning and revenue generation, created new financial channel through Mail Rewards database analysis • Designed and developed research projects to highlight role of DR alongside other channels, including industry interviews and commentary
• Manage key accounts from MEC, Carat, WWAV for clients such as British Gas, ASDA, Morrisons – c. £15m • Grew investment across Morrisons and Lloyds Banking Group • Launched new newspaper products for Mail on Sunday • Promoted to senior sales executive within 3 years of joining the team
• Worked firstly within the commercial Inserts division, growing revenue from core clients at MEC, Carat and Vizeum for Specsavers, Dell Computers and Disney • Negotiate and deliver on contracts for Renault, British Gas and Nationwide and more • Moved to display sales and quickly grow investment across print, developed new clients and led agency / client presentations across Sport and more