Bushey, England, United Kingdom
I have broad, commercial experience developing animated digital content, predominantly for online advertising. Project briefs cover standard, rich media, and dynamic creatives across many ad serving platforms for a variety of clients. I have gained a strong understanding of what is technically achievable when building digital display creatives with HTML5 but am always eager to push the boundaries. I have been involved at all stages of a campaign, from initial designs and liaising with clients, to project build through to timely delivery.
The role of Campaign Developer Lead within the global team at Hogarth covers all aspects of build work from pitches to the continued support of established clients; from complex builds to ongoing DCO for dynamic campaigns. The position requires the oversight of development teams around the world and the induction of new developers. I travelled overseas to meet clients and visited Hogarth's offices on secondment to assist in the set up and onboarding of new teams. Key responsibilities: • Develop standard, rich media and dynamic creatives across devices, ad platforms and publishers • Planning, scoping and estimating, pitches and liaising with account directors and clients • Advising on complex builds • Recruitment and onboarding • Technical representative in internal, client and media agency meetings • Team lead managing a group of developers
My position as Senior Campaign HTML5 Developer at Hogarth involved the build of digital display creatives. That covered standard, rich media and dynamic creatives, multiple ad platforms and publishers. My role began at client meetings and project kick off calls. I was involved with planning, scoping, briefing designers and build. I conferred with ad server support representatives, media agencies and trafficking teams to discuss specifications and best practices to facilitate the smooth running of large, complex, often dynamic projects. Key responsibilities: • Development of digital display assets • Point of contact for any queries from all levels and departments within Hogarth • Providing time estimates for complex, POA builds • Looking for process improvements or technical efficiencies within Hogarth • Variety of clients: Bose, Emirates, HSBC, IHG, Rolex, TK Maxx, Tudor, Vodafone, Volvo, Which? • Multiple ad servers: DoubleClick, Sizmek, Flashtalking • Also Adform, Celtra, Jivox, Weborama
Building master ad creatives and size adapts for standard, expandable, video, and dynamic creatives across a spectrum of Hogarth’s clients. I have a thorough knowledge of the main ad server platforms and I take a lead role in understanding and implementing publisher specifications. More recently, since the cessation of the use of Flash in the advertising industry, I have been at the forefront of delivering HTML5 creatives and managing the transition from Flash. The objective is to replicate refined Flash animation and interactivity - that clients have become used to - using HTML5.
Freelance projects ranged from financial tools, games and social media display applications to interactive 3D touchscreen content for use at corporate events. I worked in the UK, Europe and the USA. I created banners for clients such as Churchill, Nationwide Building Society, ghd, Green Flag, Betfair and Lloyds TSB International. I have experience with stringent banner specifications and a keen knowledge of what is attainable within limited file size quotas. As director of a limited company, I gained valuable insight into the need for meticulous book keeping and the importance of planning and process.
Full-time developer working on sites including adidas, Patek Philippe, Mulberry and Vertu. Projects ranged from multi-language microsites and games to Mulberry’s full flash, CMS driven e-commerce website. Responsibilities included client meetings, quality control, maintenance and testing.