United Kingdom
Energetic results orientated and Internationally experienced business and relationship developer with a wealth of experience and passion in the B2B & D2C Health, Wellbeing, Performance Nutrition, Cosmetics and Ingredients categories from ingredients, to CDMO to to Global Healthcare Brand Management to Ecommerce to Grocery. Consistent record of accomplishment of increasing sustainable profit and revenue at accelerated rates. Strategic blue-sky thinker, brand and range creator, and a leader of high performing cross-functional teams. Key focuses include culture evolution, customer centricity and building measurable goodwill value.
Embracing New Perspectives | Career Break Update Over the past several months, I’ve taken a purposeful career break to focus on what matters most—family and personal growth. This time has been incredibly enriching, spent across multiple countries with my global family, allowing me to gain fresh perspectives and deepen my appreciation for cultural diversity and resilience. At the same time, I’ve remained professionally engaged, consulting on select projects within the ingredients and supplementation industry. These experiences have kept me closely connected to sector trends and innovation while giving me the flexibility to contribute strategically where I could add real value. Now, with renewed energy and a broadened perspective, I’m excited to explore the next chapter—bringing together my commercial experience and fresh insights to drive impactful growth.
We release our client’s sales potential to accelerate their growth. Our Origins Pure Innovators was formed by James Anderson to help both large corporates and small specialist SME’s accelerate profitable B2B sales growth. James' commmercial experience of 25 years of B2B sales, B2C sales, sales leadership, coaching and consultancy experience that your company could benefit from. Our Approach We have a very singular focus and that is to help our clients realise the maximum possible sales advantage, revenue and margin from the solutions and services they provide to their clients. We are specialists in what we do and only ever play to our strengths. Therefore we will quickly tell you whether we are able to help achieve your objectives or not. Your Advantage Let your competitors rest on their laurels, whilst we work with you to raise the bar on sales achievement so that you can take the best of the business away from them. We help you achieve your sales objectives, providing you with the competitive sales advantage needed to secure additional, larger and more margin rich contracts. Specialties Sales Coaching, Sales Consultancy, Sales Management Coaching, Sales Management Consultancy, Sales Management Training, Interim Sales Director, Interim Sales Management, Virtual Sales Management, Sales Negotiation Training, Innovation Workshop and New Product Development..
Developing and Implementing Commercial Strategies: This involves creating plans that align with business goals to promote growth and maximize business opportunities. Market Research and Analysis: Understanding market conditions and industry trends to inform business strategies and identify new opportunities. Customer Acquisition and Relationship Management: Building and maintaining relationships with key stakeholders and devising strategies to attract and retain customers. Financial Management: Setting financial targets, managing budgets, and ensuring that business operations remain within financial constraints. Collaboration Across Departments: Working closely with marketing, sales, finance, and other departments to ensure cohesive and effective execution of commercial strategies. Performance Monitoring: Using data and key performance indicators (KPIs) to evaluate the success of commercial activities and make informed decisions. Leadership and Team Management: Leading and motivating the commercial team, providing guidance and support to achieve business objectives.
Working together for a better world. Ourvita develop and manufacture food supplements, medical devices, cosmetics and probiotics. For more than 80 years we have built a reputation for excellence around the world. Across 8 manufacturing facilities, through 42 dedicated professionals in R&D, 17 patents and with more than 5,000+ different product SKUs manufactured annually.
Developing and implementing growth strategies: This includes identifying new opportunities for growth, such as entering new markets or launching new products and services.: This includes identifying new opportunities for growth, such as entering new markets or launching new products and services. Leading cross-functional teams: The CGO collaborates with various departments like marketing, sales, and product development to ensure growth initiatives are aligned with the company’s overall goals. Analysing market trends and customer insights: This helps in making informed decisions about growth strategies. Managing budgets and resources: Ensuring that growth initiatives are well-funded and resources are efficiently utilised. Communicating with stakeholders: Keeping the Chairperson, fellow board directors, and other stakeholders informed about growth plans and progress
Strategic Planning: Developing and implementing comprehensive sales and marketing strategies that align with the company’s overall business objectives. Market Research and Analysis: Conducting market research to understand customer needs, market trends, and competitive landscapes, and using these insights to inform strategies. Brand Management: Building and maintaining a strong brand identity through effective marketing campaigns, promotional events, and product launches. Sales Management: Leading the sales team to achieve revenue targets, setting sales goals, and monitoring performance. Budget Management: Creating and managing budgets for sales and marketing activities to ensure efficient use of resources. Customer Relationship Management: Developing and maintaining relationships with key clients and stakeholders to drive customer loyalty and satisfaction. Team Leadership: Recruiting, training, and managing a team of sales and marketing professionals, fostering a collaborative and high-performance culture. Performance Monitoring and Reporting: Tracking key performance indicators (KPIs) and preparing reports to update senior management on progress and outcomes.
Solution Based At HTC Health, we provide a range of comprehensive solutions for your business. A key strength of our company is our capacity to project manage new products from beginning to end, giving you high-quality finished products that are ready to be sold immediately. Value Add Innovation If you’re looking to develop a bespoke formulation, we can offer you our knowledge and expertise (backed up by our professional R&D capabilities) to help you get your unique formulation on the market. Market Leading We can source almost any product, ingredient or material from our network of trusted manufacturers and, through our partners, we can also offer you contract packaging and label design services.