Liverpool, England, United Kingdom
Worked on prescription drug accounts in a freelance capacity.
Worked on prescription drug accounts in therapy areas including cardiology, oncology and diabetes. Projects included the development of a conversation guide in collaboration with a behavioural insights lead with the aim of supporting HCPs in improving patient adherence with their cardiology treatment.
Worked on two asthma therapies with brand assets including iPad and printed sales aids and leave pieces targeting GPs and different segments of specialists in light of new competitor landscape. Work has also involved constructing and adapting narratives for handling HCP objections and challenging HCP perceptions around familiar prescribing behaviours.
Worked on prescription drug accounts for large-scale and small-scale pharmaceutical clients targeting different HCP audiences and segments, with therapy areas including respiratory, neurology and rheumatology. Typical campaign assets and congress materials have involved sales aids, leave pieces, patient information leaflets, screening instructions and webpages, for example: • Putting together a new campaign storyflow for severe asthma biologic brand with presentations to client – resultant market research findings found the storyflow to be well received by HCPs • Taking clients through the rationale of campaign storyflow proposals and responding to feedback along tight timeframes • Constructing new content for a website on disease awareness and brand positioning for a SpA biologic brand aimed at rheumatologists – involved presenting to the client an initial content audit and plan for the website, as well as follow-up proposal presentation