Gdynia, Pomorskie, Poland
I build products that connect growth, data, and user impact. With 14+ years in marketing and 6+ years in product management, I’ve developed a hybrid skill set that bridges strategy, execution, and customer insight. My focus: turning complex user needs into scalable, high-performing products that drive visibility and growth. Currently, as a Product Manager at Surfer, I lead initiatives around AI Visibility — helping brands understand and optimize how they appear across AI search engines like ChatGPT, Perplexity, and Gemini. I’m hands-on in implementing AI features, integrating AI into product workflows, and researching how AI systems surface and interpret content. Previously at GetResponse, I transitioned from full-time marketing to product, leading cross-functional initiatives across SaaS and e-commerce. As Lead PM, I owned over 20 integration products (Shopify, Meta, Google Ads, Salesforce, and more) — aligning product direction with business outcomes and user success. Before that, at KROSS, a leader in the Polish cycling industry, I drove multi-channel growth through paid, owned, and earned media — from social campaigns and PR to integrated 360 activations across TV, digital, and retail. I’m passionate about how AI is redefining discoverability and SEO.
Driving the next evolution of SEO — from traditional search to AI-powered visibility. At Surfer, I lead AI SEO research and product development, focusing on helping brands understand, measure, and optimize their content's appearance across AI search engines like ChatGPT, Perplexity, and Gemini. Key Focus Areas: - Researching how AI systems retrieve, summarize, and attribute content in generative search experiences. - Integrating AI capabilities into the product to augment its functionality. - Defining product strategy for AI Visibility — enabling users to track and improve brand presence across AI assistants and chat-based search interfaces. - Implementing and integrating AI-driven features to enhance content recommendations, visibility scoring, and optimization workflows. - Collaborating with data science, engineering, and SEO experts to transform research insights into actionable, scalable product capabilities. - Developing a Python-based proof of concept to accelerate the validation process for product feasibility and usability. My mission: to bridge SEO and AI — helping marketers and creators stay visible in the era of generative search.
I advise SaaS and content-driven brands on how to adapt their SEO strategies for the AI search era. My work focuses on helping teams understand and improve their AI Visibility — how their brands and content appear within AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews. What I do: - Develop frameworks for AI SEO and content optimization. - Audit and improve AI discoverability and citation performance. - Guide teams on integrating AI capabilities into marketing workflows. I partner with forward-thinking companies that want to stay ahead of the curve
- Conducted experiments and A/B tests to optimize product features. - Led the engineering team responsible for the UX of Fandom's main product.
- Directed a product team focusing on e-commerce solutions. - Implemented continuous feedback stream, interviewed users, conducted market research, and hosted workshops. - Set goals and implemented long-term vision and short-term e-commerce strategies. - Oversaw go-to-market strategies and supervise their execution. - Established and managed product partnerships, including a foundational partnership with Google. - Collaborated with product leaders, stakeholders, and satellite teams across the organization. - Delivered company-wide presentations and training sessions. - Supported the Marketing team by participating in webinars and podcasts.
- Oversaw the entire lifecycle of products and features, including integrations with major e-commerce platforms (Magento, Shopify, WooCommerce, PrestaShop), ad services(Facebook Ads, Google Ads), and payment integrations (Stripe, PayPal). - Managed a monthly budget equivalent to $30k for engineering team operations. - Served as a Product Owner for a cross-functional Scrum team. - Organized the product backlog and directed the team's work. - Analyzed daily and monthly product usage, created reports, and evaluated product adoption. - Gathered user insights for future product development. - Reported insights and findings directly to the COO.
- Managed key partnerships and supported product managers in integration projects. - Provided cross-functional support to the marketing team, including SEO and content teams.
- Directed growth marketing with marketing automation, email marketing, SEO, paid advertising, and influencer marketing campaigns. - Executed sales campaigns to drive revenue.